VP, Demand Marketing

3 weeks ago

Boston, United States Snyk Full time

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure - and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

In this role, you will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline generation, brand awareness, and establishes market leadership. Leveraging your deep understanding of the cybersecurity landscape, you'll lead a high-performing team of marketing specialists across global campaign management, digital and event marketing, and account-based marketing (ABM) to effectively reach C-suite decision-makers, engineering teams, and security practitioners.

You'll Spend Your Time:

  • Overseeing all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation.
  • Owning the development of global campaigns to support net new pipeline creation across new logos (enterprise and mid-market).
  • Engaging in customer expansion motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest.
  • Interlocking with regional marketing and sales stakeholders to align global campaign creation and execution in support of core markets across the AMER, EMEA & APJ.
  • Being highly analytical in managing and inspecting the GTM funnel and the lead-to-sales handoff.
  • Implementing persona and campaign-based marketing to security and development audiences.
  • Contributing to the development of impactful market narratives and related messaging/content, leading seamless integration into multi-channel campaigns.
  • Being responsible for all global corp events in all theaters - AMERS, EMEA, ANZ, and Japan.
  • Developing and executing a data-driven demand generation strategy that aligns with Snyk's overall business objectives.
  • Driving the collaborative development and execution of targeted marketing campaigns.
  • Managing and optimizing Snyk's marketing budget to ensure maximum return on investment (ROI).
  • Tracking and measuring the performance of all marketing activities and reporting on key metrics to stakeholders.
  • Staying up-to-date on the latest marketing trends and technologies and identifying new opportunities to reach target audiences.
  • Foster a culture of collaboration and innovation across the GTM team.
What You'll Need:
  • 10+ years of experience in demand generation in Cybersecurity or a related field.
  • Being a creative marketer who can adapt to the pace of an ever-changing technology market.
  • Experience with critical marketing tools that support ABM, paid search and social, and programmatic marketing.
  • Experience leading and managing a high-performing marketing team.
  • A deep understanding of the enterprise B2B marketing landscape and the latest demand generation best practices targeting technical buyers.
  • Strong analytical skills and experience with marketing automation platforms and CRM systems.
  • Excellent communication, presentation, and interpersonal skills.
  • Passion for Snyk's mission and a strong desire to make a significant impact on the company's growth.
We'd be Lucky if You:
  • Are highly proficient at using marketing automation and CRM tools such as Salesforce, Marketo, Looker and other similar programs.
  • Have experience with 6Sense, terminus or equivalent tools.
#LI-MB2

We care deeply about the warm, inclusive environment we've created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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