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Digital & Social Media Manager

3 months ago

Canton, United States The Ladders Full time
Job Summary:

The Digital & Social Media Manager is responsible for managing and executing digital marketing campaigns for the Hall of Fame Village, a subsidiary of the publicly traded Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW).

This employee will report to the Director of Social & Digital Marketing Analytics and work very closely with marketing staff while having constant integration with other departments. This role will manage execution of digital content strategy, email campaigns, social media planning and execution, website properties, apps, social media buying, CMS, and reporting.

Essential Job Functions/Responsibilities:

- Build digital advertising campaigns.

- Create digital content and provide materials for reporting and analytical needs.

- Must understand the phases of brand development and event marketing to capitalize on special events, concern ticket sales, private and public event sales, and more.

- Execute real-time campaign optimization and generate ROI reporting along with recap analytics.

- Work within the Marketing department to strategize and create social media and email marketing campaigns.

- Proof content and copy to ensure accuracy and positive online image/branding.

- Identify and manage cross-project dependencies.

- Consolidate, communicate, and manage all issues and risks affecting digital & social media marketing campaigns.

- Produce and provide appropriate pre and post event collateral including but not limited to "Know before you go" and surveys and report back findings

- Conduct appropriate "social listening" for all campaigns, events, other assigned happenings and report findings

- Communicate project status to project participants and stakeholders accurately and on time.

- Actively participate in execution and update marketing plans, monitor campaign performance daily. Re-allocate funds based on performance and update creative content. Make changes to campaign status in real-time.

- Analyze and compile relevant demographic data to marketing teams to drive the maximize revenue and successful marketing campaigns; provide real time reporting on digital marketing performance.

- Stay highly aligned with multiple cross-functional department teams including partnerships, media, gaming, e-sports, sales, etc.

- Work with production teams (internal & external) to assist with project management in website development and ensure website best practices in SEO tagging, advertising, etc.

- Gather all digital assets and seek approvals from stakeholders, where needed, maintain overall branding, meet production specs and timelines & traffic assets accordingly.

- Staying informed of current digital & social media trends and changing marketing tactics.

- Provide superior guest service to visitors, guests, clients, vendors, and staff.

- All other duties as assigned.

SALARY / EXEMPT POSITION

Requirements

Required Qualifications:

- Minimum of bachelor's degree in Marketing or related field.

- 5-8 years of related work experience.

- Proficiency with Microsoft Office Suite (Outlook, Word, Excel); and ability to learn required business systems.

- Demonstrates understanding of different marketing channels and metrics.

- Exhibits ability to manage the creative side of marketing to analytical side.

- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook/Instagram, Twitter, Yelp, Google +, YouTube, Snapchat, etc.) and how each platform can be effectively deployed in different scenarios

- Experience with Google Analytics, Google Ads, Facebook Business Manager

- Must have excellent interpersonal skills.

- Must have a sense of urgency.

- Ability to maintain a high level of performance, working quickly without compromising quality, managing multiple campaigns with exceptional organizational skills.

- Must have the ability to demonstrate uncompromised judgment and discretion regarding confidential matters while maintaining confidentiality.

- Must have the ability to occasionally work outside of normal office hours (evenings & weekends) to meet the needs of an entertainment company.

Preferred Qualifications:

- Proficiency in data analysis.

- Experience working in the sports industry and live entertainment.

- Basic knowledge of video and photo editing tools (InDesign, Dreamweaver, etc.)

- Oracle Eloqua CRM & Email platform, Mailchimp, Zoomph (or other social analytical platforms), Hootsuite, etc.

- Experience working in omni-channel digital marketing.

- Proficient in content marketing theory and application.

Physical Requirements for Position:

- The ability to lift up to 25 pounds as needed.

- The ability to work in various Ohio weather conditions, inside and outside.

- The ability to move safely over uneven terrain, steps, or in construction zones.

- The ability to see and respond to hazardous situations.

- The ability to sit, stand, squat, and walk for periods of time as required for the position.

- Must be available to work in Canton, Ohio.

Core Competencies:

- Vision and Strategic Thinking : Addresses issues preemptively, thinks strategically, and anticipates needs and priorities.

- Entrepreneurship: Champions innovation and encourages new ideas. Builds momentum to get things done by communicating clearly and consistently. Acts decisively. Helps others to successfully manage organizational change. Recognizes successes and informed risk-taking.

- Integrity: Is ethical and honest in all dealings. Keeps confidences and is highly responsible in managing strictly confidential information. Treats others fairly and equitably. Delivers what is promised. Is respected by others.

- Accountability for Results: Sets goals and high standards to accomplish these goals. Follows through on all commitments. Has a sense of direction and keeps focused but knows when to be flexible and adapts accordingly. Maintains a positive attitude despite stress, frustration, and ambiguity; recovers quickly from disappointments and setbacks. Questions how things were done in order to develop ways to do things more efficiently. Encourages diverse thought and welcomes contributions.

- Relationship Management/Collaboration: Builds, maintains, and values positive relationships inside and outside the organization. Allocates effort to understanding and meeting needs of customers and targeted prospects, and community leaders. Assists others in accomplishing their goals. Communicates effectively and speaks and writes clearly. Listens and values contributions of others.

- Learning Agility: Learns technology, new systems, and processes to improve job proficiency. Inspires and encourages others to learn and grow in their careers.

- Coaching and Development: Encourages and inspires others' development and growth while also working to improve themselves. Conveys high expectations both of themselves and for others. Regularly provides helpful guidance and advice and appreciates the opportunity to grow when receiving the same.

- Execution: Ability to take plans and successfully execute against them.

ABOUT HALL OF FAME RESORT & ENTERTAINMENT COMPANY

Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Company has three business divisions. Hall of Fame Village Media creates engaging original content across a variety of mediums. Gold Summit Gaming centers around developing immersive eSports, fantasy sports, and sports betting experiences. Hall of Fame Village is a 100-acre multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus. Additional information on the Company can be found at www.HOFREco.com .

ABOUT HALL OF FAME VILLAGE

Hall of Fame Village is a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus in Canton, Ohio. The Village features over 100 acres of immersive experiences to dine, shop, and be entertained and includes 8 different venues. Tom Benson Hall of Fame Stadium is a world-class 23,000 seat, sports and entertainment stadium with luxury suites, rooftop cabanas, and other premium spaces for private, corporate, and special events. ForeverLawn Sports Complex is home to a wide array of tournaments with its seven turfed multipurpose fields with tournament quality lighting and hospitality, ticketing, and coaching/classroom/medical building. Center for Performance is the largest inflatable domed facility in the country and provides year-round capacity for events of all kinds. Constellation Center for Excellence is a 75,000-square-foot mixed-use facility for sports-centric research and programming, office, and retail space. Fan Engagement Zone is an 82,000-square-foot sports and entertainment-themed retail promenade. Play Action Plaza comprises 3.5 acres of green space adjacent to the Fan Engagement Zone that includes amusement rides, an outdoor amphitheater, bar area with patio, space for food trucks, a walking path, and the largest man-made water feature in Ohio. Currently under construction are a 144,000 sq. ft. football-themed waterpark and a seven-story, 130,000 sq. ft Hilton Tapestry Hotel. Phase III is currently in planning stages. For more information, visit www.HOFVillage.com .

Hall of Fame Resort & Entertainment Company and its subsidiaries are equal opportunity employers.