Integrated Marketing Communications Manager

2 weeks ago


Canton, Massachusetts, United States Inspire Brands Inc Full time
Job Title: Integrated Marketing Communications Manager

The Integrated Marketing Communications Manager is a key role within Inspire Brands Inc, responsible for developing and executing strategic creative and content that drives brand fandom and popularity in culture.

Responsibilities:
  • Develop and manage creative development from brief through to final execution, including campaign development, concept selection, creative refinement, production, and final delivery.
  • Manage creative development for linear/digital video, audio, outdoor, paid social, and digital channels.
  • Collaborate with media teams to recommend creative rotations, oversee preparation of creative asset grids, and facilitate campaign and asset performance reviews.
  • Provide brand stewardship for the organization, promoting consistent execution of brand personality, creative tonality, and brand guidelines internally, among the agency ecosystem, and within partnership/sponsorships assets.
  • Manage project budgets, financial operations, and vendor operations, including review of contracts and estimates.
Requirements:
  • 4-year degree preferred.
  • 6+ years of Integrated Marketing Communications experience or related experience.
  • Requires hands-on experience in development and production of advertising, creative evaluation, refinement, and production.
  • Experience working in partnership with media teams or agencies.
  • Strong creative and strategic sensibility, ability to evaluate creative against brand positioning, key strategic objectives, and industry trends.
  • Comfort and ability to thrive in a fast-paced environment managing multiple workstreams at once.
  • Strong project management skills, experience guiding teams and individuals towards clear timelines and direction.
  • Agency leadership, proven track record managing agencies' creative development and production as well as their media teams/partners or plans.
  • Strong collaboration skills, demonstrated success in cross-functional organizations.
  • Experience with commercial production, video, audio, OOH, social, digital, and media and analytics experience.
About Inspire Brands Inc:

At Inspire Brands Inc, we're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. Our purpose is to ignite and nourish flavorful experiences.



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