Marketing Manager, Patient and Digital marketing

2 weeks ago

Hartford, United States BioCT Innovation Commons Full time

At MannKind our employees are our number one asset, and we continue becoming a tight-knit community where each of us plays a critical role in our collective success. Committed to diversity, at MannKind we depend on a rich blend of ideas, backgrounds, and working styles in our quest to change the world for the better.

Position Summary: MannKind Corporation currently has an open position for Marketing Manager, Digital/Patient, located in Danbury, CT. The Marketing Manager will lead the execution of promotional programs and tactics targeted to patient audiences promoting the Afrezza (and V-Go) brand(s). This is an exciting opportunity for a pharmaceutical marketer with patient experience to play a critical role on the brand team. Principal Responsibilities:

Leading patient projects from concept to implementation to drive awareness and conversion and adherence Developing segmented personas of people living with Type 1 and Type 2 Diabetes and ensuring organizational alignment in our external brand positioning Reach patients in innovative ways focused on Key Performance Indicators tied back to the patient journey Coordinating the work of multiple external vendors and internal departments including marketing, sales, legal, regulatory, medical affairs, compliance and IT Leading projects through the Promotional Review Committee process with legal, regulatory, and medical Optimizing program budgets and producing metrics to ensure the success of the promotional programs Leading market research that supports patient and/or care giver promotional efforts Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary

Education and Experience Qualifications:

Directly related patient/consumer marketing experience in the pharmaceutical/biotech industry with either a BS/BA Degree with 5-7 years of experience and/or MBA/MS with 3-5 year of experience Experience in marketing project management is required Strong project management skills Excellent verbal and written communication skills Demonstrated analytical skills and the ability to think strategically and solve problems Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution Experience working closely with field sales organizations to implement marketing programs with measurable business impact Outstanding organizational skills and experience managing multiple vendors and agency partners Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues Previous experience in the diabetes marketplace preferred Record of increasing responsibility within sales and/or marketing Traveling may be required (15% or more) for attendance of key customer events

Areas of experience preferred:

Data Analysis: Understanding data analytics tools like Google Analytics and being able to interpret data to drive marketing decisions. Search Engine Optimization (SEO): Knowing how to optimize content and websites to rank higher in search engine results pages (SERPs). Content Marketing: Creating valuable and engaging content across various platforms, including blogs, social media, and videos. Social Media Marketing: Understanding how to leverage social media platforms effectively for marketing purposes, including content creation, audience engagement, and paid advertising. Email Marketing: Knowing how to build and manage email lists, create effective email campaigns, and analyze email marketing metrics. Paid Advertising: Proficiency in managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Conversion Rate Optimization (CRO): Understanding how to optimize websites and landing pages to increase conversion rates and improve user experience. Mobile Marketing: Knowing how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising. Understanding of Marketing Funnel: Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion. Customer Relationship Management (CRM): Understanding how to use CRM software to manage customer interactions and data for marketing purposes. A/B Testing: Knowing how to conduct A/B tests to optimize marketing campaigns and improve performance.

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