Marketing Manager

4 weeks ago


Hartford Connecticut, United States NBCUniversal Full time
Job Description

The Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations.

 

Responsibilities

Work closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancements

Engage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow account

Understand the needs of a broad set of marketers and develop scalable solutions to meet those needs

Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients

Drive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms

Own the end-to-end pitch development for complex and strategic proposals

Collaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed

Act as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integrations

Manage sales commercial production calendar and workload in conjunction with Creative Services Director

Ensure customer satisfaction in pre- and post-sales service

Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewal

Develop customized marketing materials for new sales opportunities

Gather competitive research & advertiser media spending

Work with sellers to obtain media proposals



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