Marketing Manager

2 weeks ago

Hartford, United States NBCUniversal Full time

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.



NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com



.

Job Descript

ionThe Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Statio



ns.

Responsibil

  • itiesWork closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhance
  • mentsEngage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow ac
  • countUnderstand the needs of a broad set of marketers and develop scalable solutions to meet those
  • needsFind solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising cl
  • ientsDrive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing plat
  • formsOwn the end-to-end pitch development for complex and strategic prop
  • osalsCollaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as n
  • eededAct as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integra
  • tionsManage sales commercial production calendar and workload in conjunction with Creative Services Dir
  • ectorEnsure customer satisfaction in pre- and post-sales se
  • rviceMonitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure re
  • newalDevelop customized marketing materials for new sales opportun
  • itiesGather competitive research & advertiser media spe
  • ndingWork with sellers to obtain media prop



osals

Qualifi

  • cationsBachelor’s Degree or equivalent work exp
  • erienceMinimum 3 years sales or marketing exp



erience

Eligibility Req

  • uirementsMust be able to work flexible hours including weekends and
  • eveningsMust have the ability to work any of a 24
  • x 7 shiftMust be willing to work at the station in West Har
  • tford, CTInterested candidates must submit a resume/CV through nbcunicareers.com to be c
  • onsideredMust have unrestricted work authorization to work in the Unite
  • d States.Must be 18 years
  • or older.Must be covered by Solutions, NBCU’s Alternative Dispute Resolutio
  • n ProgramHybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days



per week

Desired Char

  • acteristicsMinimum 3 years marketing or agency
  • experienceMinimum 3 years working in the television or entertai
  • nment spaceExperience in commercial and event produc
  • tion a plusMust be proficient in PowerPoint, Word, Excel an
  • d PhotoshopExceptional communica
  • tion skillsCreative and strate
  • gic thinkerDemonstrated leadership and internal negotia
  • tion skillsExtremely strong writing and deck crea
  • tion skillsProven ability to translate marketers’ needs into tangible business objectives and revenue producin
  • g solutionsExceptional multi-tasker that thrives in deadline-driven
  • environmentAbility to interact with and understand technical subjects/emerging technologies and their relevance to the
  • marketplaceFamiliarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/


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