Regional Marketing Manager
2 weeks ago
At Quadient, we are committed to empowering our people to be their authentic selves at work and ensuring that every individual is treated with fairness and respect. We encourage applications from anyone, regardless of background. Diversity, Equity, Inclusion, and Equal Employment Opportunity are not just ideals – they're integral to our DNA. We believe in the power of authenticity and strive to create an environment where you can bring your whole self to work every day.
We're ambitious, friendly, driven, and passionate. We embrace the power of authenticity in the workplace, fostering an environment where every individual is treated with unwavering fairness and respect, regardless of their background.
Quadient is more than a workplace; it's a platform for your growth
The Regional Marketing Manager plays a pivotal role in translating regional marketing strategy into actionable and successful marketing programs to support overarching business objectives. This role demands a strategic mindset and the ability to collaborate effectively with global campaign teams and regional sales to bolster the sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored marketing initiatives.
Key Responsibilities
Lead and manage end-to-end execution of field marketing plans aligned with sales objectives, coordinating with cross-functional teams, channel marketing, and sales.
Develop and implement targeted Account-Based Marketing (ABM) strategies to engage with key accounts. Collaborate closely with the sales team to identify high-value accounts and create personalized marketing campaigns tailored to their specific needs and pain points. Supervise the creation of customized content, targeted events and personalized outreach efforts. Use data-driven insights to continuously refine ABM tactics, ensuring alignment with overall sales goals and maximizing ROI on marketing activities.
Manage regional marketing campaigns, including but not limited to events, webinars, workshops, and local outreach activities. Ensure that these initiatives are timely, within budget, and effectively meet their objectives.
Collaborate closely with the sales team to understand their needs and ensure that field marketing activities support the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective field marketing.
Planning, coordinating, and executing trade shows, conferences, and other field events. This includes managing vendors, logistics, budgets, and on-site operations.
Work in cross-functional agile teams with campaign strategists, sales, product marketing, and design teams to align regional activities with global initiatives, campaign strategies, and objectives.
Communicate effectively with stakeholders about campaign progress, results, and requirements.
Qualifications
Able to work
confidently/autonomously, remotely.
SaaS
Demand/Lead Gen and Campaign management.
B2B marketing, enterprise/matrix working.
Experience collaborating with Sales.
Typical skills – ABM, PPC/Paid Media, social, email, content marketing (all with a lead conversion intent).
Typical tech – Automation (e.g., Eloqua, HubSpot, Pardot, Marketo), CRM (e.g., SFDC, HubSpot), Analytics (e.g., Google Analytics, Power BI), ABM (Demandbase, 6Sense).
Bachelor's degree in marketing, Business, or related field.
Minimum of 5 years of experience in B2B marketing, enterprise/matrix working environments.
Demonstrated success in planning and executing marketing campaigns.
Advanced project management skills, capable of leading multiple marketing programs simultaneously.
Excellent communication skills, both written and verbal.
Data-driven approach with strong analytical skills for campaign performance evaluation.
Creative and innovative mindset for developing unique campaign strategies.
Ability to thrive in a fast-paced, collaborative environment, driving teams towards operational objectives.
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