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Digital Marketing Director

1 month ago

Minneapolis, United States Bio-Techne Full time

**By joining Bio-Techne, youll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.**

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth digital marketing experience and a passion for digital technologies. You will oversee a team of strong digital marketing managers and specialists and partner with Product Marketing leadership to drive digital channel health, and ensure strategic leverage of the channel.

Responsibilities

+ Build Bio-Technes digital marketing roadmap to align with Product Marketing strategies & channel needs.

+ Build, lead and manage a team of Digital Marketing Managers and Specialist

+ Oversee all digital marketing channels including SEO, SEM, Social Media to achieve Product Marketing results

+ Set, digital marketing KPIs and monitor team performance, ensuring digital marketing campaign and organizational objectives are met

+ Align with Product Marketing leadership on content strategy optimization opportunities to drive digital marketing success

+ Stay up-to-date with the latest digital technology , best practices, and google algorithm changes. Provide leadership teams with macro-changes and strategic areas of focus to stay ahead of competition as it relates to these areas.

+ Communicate on a regular basis with all relevant stakeholders including Marketing & IT teams to ensure digital marketing efforts are fully aligned

+ Ownership of digital marketing resource & annual budget planning

+ Track and measure performance across all digital marketing channels, review teams priorities and propose optimization initiatives to maximize ROI

+ Develop a team culture that constantly strives to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

**Qualifications**

+ **8+ years of experience Digital Marketing**

+ **Experience in recruiting, developing and managing a team of digital marketers**

+ **Strong understanding of how all current digital marketing channels function**

+ **Direct experience with SEO/SEM, and Google Analytics.**

+ **Strong understanding of technical SEO**

+ **Excellent analytical and project management skills**

+ **Strong communication skills with senior leadership**

+ **Experience working with and driving consensus across cross-departmental teams**

+ **Proven track record of effective budget planning and management**

+ **BSc degree in Marketing, Digital technologies or relevant field**

+ **Life science related background preferred**

**All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.**

**Bio-Techne is an E-Verify Employer in the United States.**

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