Digital Acquisition Director

2 months ago

Minneapolis, United States StarTribune Full time
Description

The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

Job Summary:

As the Digital Acquisitions Director at the Star Tribune, you will play a pivotal role in driving the growth of our digital subscriber base. You will lead our onsite growth strategy, focusing on increasing digital subscriptions. Working collaboratively across departments, you will optimize our marketing funnel and develop strategies to drive known users and subscribers. Your responsibilities will include managing a testing pipeline to drive continuous improvement and executing strategic initiatives to build a sustainable subscriber base.

You Will:

  • Own the onsite growth strategy at the Star Tribune
  • Grow known users, specifically registrations and digital subscriptions
  • Optimize and grow the marketing funnel, working across departments to develop known user products and values
  • Create testing pipeline, owning the process from ideation to execution and optimizations
  • Collaborate with team leaders to make strategic recommendations to build a sustainable subscriber base

You Have:

  • 5+ years of experience running acquisition campaigns for digital subscription products
  • Proven track record of growing subscriber bases and increasing sales
  • Data-centric digital marketer with an understanding of LTV and subscriber revenue metrics
  • Cross-functional leader that is a strong collaborator and communicator
  • Management experience a plus
  • Media experience a plus

More about the Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

Equal Opportunity Employer

If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.

Relationships:

  • Immediate Supervisor: Senior Vice President, Consumer Growth
  • Direct Reports: Acquisition Marketing Manager; Growth Audience Manager





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