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Paid Digital Media Director

2 months ago

Minneapolis, United States Russell Herder Full time

What we’re looking for:

An experienced, motivated, paid digital media director with a deep grasp of marketing. You are ad agency experienced, a seasoned collaborator, able to identify meaningful trends and opportunities to advance client strategies. You have experience managing digital and social advertising budgets and are committed to delivering exceptional insights and outcomes. Of equal importance is your agency experience and understanding of fast-paced team environments. You are ready to make a difference within a dynamic, close-knit team.


Responsibilities and Duties

- Collaborate and lead agency project teams to design and implement online advertising strategies.

- Lead monthly client analytics across multiple channels.

- Monitor and identify unique opportunities for digital revenue growth and identify new and changing market opportunities.

- Have strong supervisory skills and be a team player in a multi-discipline, high-performance environment.

- Manage digital team.


Qualifications

- At least five years’ experience with Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Facebook Ad Manager, and other social channel advertising dashboards.

- Experience in planning and placing ads across search, social media, display, etc.

- Experience creating and optimizing tags in Google Tag Manager to track key business metrics.

- Ability to create accounts and manage existing accounts in Google Search Console.

- Strong analytical and planning skills.

- Self-starter, capable of working independently and within a team environment.

- Demonstrate measurable value to the client through the digital plan implementation.

- Ability to translate research into a solid, accessible presentation.

- Strong interpersonal, verbal, and written skills.

- Proven ability to develop well-written documents and presentations.

- Advanced expertise in Excel, experience in creating dashboard analysis beneficial.


Who We Are

Russell Herder is a collaborative, strategic, AAAA agency located in Minneapolis, providing market research, digital marketing, creative development, social media, and public relations excellence to our regional and national clients. One of only a few internationally certified B Corps® in Minnesota, we attract highly skilled talent by offering the opportunity to make meaningful contributions that change lives. Our clients include innovative regional and national organizations in government, healthcare, corporate, and nonprofit spaces.