Digital Marketing Analytics Manager

4 weeks ago

Minneapolis, United States Second Harvest Heartland Full time
Job DescriptionJob Description

Second Harvest Heartland Jobs

Digital Marketing Analytics Manager

At Second Harvest Heartland, we believe our differences make us stronger. We draw strength from the unique experiences of each and every employee and our community. We aspire to foster an inclusive culture – in the way we interact with each other and in every area of our work. We commit to advancing equity to make Second Harvest Heartland a better place to work, to be a better partner and to inspire a community where equity is a driver to ultimately end hunger.

HOURS: Full-Time; 40 hours/week

WORK LOCATION: Hybrid, 2 days per week working from Brooklyn Park SHH Office

POSITION SUMMARY

Second Harvest Heartland is seeking a passionate and driven Digital Marketing Analytics Manager to lead our digital and development analytics efforts. In this newly created role, you’ll focus on translating digital and fundraising data into actionable recommendations to engage audiences and fight hunger across Minnesota. The ideal candidate for this role possesses a deep understanding of data analytics and digital marketing technologies. If you’re a creative problem-solver who thrives at the intersection of data and social impact, this is your chance to make a real difference.

DUTIES AND RESPONSIBILITIES

Digital Analytics:

  • Partner with External Relations and Development leadership to inform and support digital strategy aligned with our mission and goals.
  • Lead the advancement of digital analytics capabilities – develop roadmap.
  • Develop and maintain dashboards and reporting to monitor digital engagement and inform business team decisions.
  • Measure and track success of digital marketing campaigns and determine ROI.
  • Analyze website traffic, user behavior, and campaign performance with appropriate tools (e.g. GA4, BigQuery, PowerBI, etc.) to identify opportunities for improved audience engagement and neighbor support across digital touchpoints.
  • Analyze data and partner with Public Insights Program Manager to derive intelligence around audience pathways from hunger awareness to engaged advocate.
  • Create and manage digital analytics tagging standards to ensure consistent and complete data capture for downstream use.
  • Manage Google Analytics (GA4) and BigQuery configurations including data streams, enhanced measurements, and data sources.

Development Analytics:

  • Collaborate with and support business analyst to advance capabilities, interpret findings, and develop actionable recommendations for fundraising teams.
  • Connect the dots between digital audience engagement and donor activation to understand and accelerate the journey to revenue growth (conversion).
  • Partner to build solutions for development leaders enabling quick insight into program strengths and opportunities for donor acquisition, retention, and lifetime value.

Overall Analytics Management:

  • Recommend and implement new analytics tools and processes to enhance data collection and analysis capabilities.
  • Partner with core business teams and IT to manage necessary data pipelines. QA digital data sets to ensure accuracy for analysis and reporting/dashboards.
  • Foster growth and expertise within the Data and Analytics team through open collaboration, cross-training initiatives, knowledge sharing of best practices, and support for cross-departmental data requests.
  • Manage direct report through coaching, performance cycle, and on-going feedback.
  • Advance data culture and literacy. Collaborate, mentor, and support others in applying data for decision-making.
  • Develop data dictionaries and documentation for critical reporting and processes.
  • Deliver appropriate insight driven dashboards, reports, tracking, presentations and working sessions in support of business team priorities.
  • Support org-wide data modernization and centralization efforts.


ESSENTIAL QUALIFICATIONS

  • A combination of education and experience generally attained through a bachelor’s degree in an analytical field (mathematics, statistics, business, economics, marketing, etc.) and 5 or more years' experience in a related field.
  • Experience coaching and leading others.
  • Demonstrated experience in digital marketing and fundraising analytics, including multichannel attribution.
  • Advanced experience with Google Analytics (including GA4) and Google Tag Manager.
  • Experience with data visualization tools (e.g., Power BI, Looker Studio, or Tableau).
  • Excellent communication and presentation skills, with the ability to translate complex data into clear, concise insights for a non-technical audience.
  • Strong business acumen and an understanding of how digital audience data can be applied to guide business decisions.
  • Demonstrated ability to decipher business needs and develop solutions.
  • Ability to prioritize projects based on experience and organizational needs; demonstrated time-management skills with proven ability to meet deadlines and quick turnarounds.
  • Self-directed interest in seeking resources and opportunities for improving capabilities, methods and progressing analytics application.
  • Ability and desire to work collaboratively with colleagues across multiple departments/divisions and with top management.

DESIRED QUALIFICATIONS/NICE TO HAVE

  • Strong data skillset with proficiency in data query and analysis tools (e.g., Google Analytics, BigQuery, PowerQuery, SQL, Excel), or the ability and willingness to learn quickly.
  • Non-profit and/or fundraising experience
  • Omnichannel attribution knowledge
  • Database management/data hygiene
  • Experience with complex data infrastructures, cloud warehouse, APIs, digital connection tools.
  • Experience with Raiser’s Edge NXT, Luminate Online, Galaxy Digital, or Bonterra
  • Familiarity with statistics and predictive modeling concepts

REPORTING TO THIS POSITION

  • Business Analyst


Second Harvest Heartland is an EEO/AA Employer.

Benefits include: 9 paid holidays each calendar year, plus 4 extra well-being days, up to 160 hours of paid time off per calendar year, with the option to carry over up to 20 hours to the following calendar year, 16 hours of volunteer time off to serve community each calendar year, up to 12 weeks paid parental leave for birth and non-birth parents, and more

Second Harvest Heartland believes no one should ever go hungry, as our region produces more than enough food for everyone. Helping hungry neighbors find their next meal—so they can thrive at work, in the classroom and in their communities—is what drives Second Harvest Heartland, its partners and supporters. Beyond feeding hungry neighbors, Second Harvest Heartland believes in the importance of our work to help sustain our environment.

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