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Director of Marketing

2 months ago

Minneapolis, United States CloseSimple Full time
Job DescriptionJob Description

Who We Are

CloseSimple is a Property Tech (Proptech) SaaS company based in Minneapolis, MN. At CloseSimple, we help Title & Escrow companies provide an elevated experience throughout the life of a Real Estate transaction. We build the software and systems that power the most efficient closing companies in America, connecting Buyers, Sellers, Realtors, Lenders and Attorneys to ensure everyone stays in the loop and on the same page. 

 

What You’ll Do

We are seeking a dynamic Director of Marketing to develop and drive a comprehensive strategy that generates inbound leads and establishes CloseSimple as a thought leader in the Title & Escrow industry. The ideal candidate is highly analytical and has experience in data-driven decision-making that has resulted in business growth.

This is a hybrid position requiring on-site work in our Minneapolis, MN office.

Key Responsibilities:

  • Marketing Strategy Development and Execution:
    • Develop and implement a strategic marketing plan that aligns with business goals and directly generates inbound leads.
    • Identify target markets and craft messaging to attract and engage key customer segments in the Title & Escrow industry.
    • Collaborate with the sales team to ensure marketing efforts are aligned with sales objectives.
  • Email Marketing Management:
    • Design, execute, and optimize email marketing campaigns to nurture leads and drive conversions.
    • Maintain a clean, segmented marketing list of prospects, implementing best practices for list management and growth.
  • Social Media and Digital Advertising:
    • Create a comprehensive social media strategy, including content planning, digital ad campaigns, and performance monitoring.
    • Utilize analytics to refine strategies and improve campaign effectiveness across platforms such as LinkedIn, Facebook, and Google Ads.
  • Content Creation and Management:
    • Direct the creation of high-quality blogs, whitepapers, case studies, and other content to establish thought leadership and support sales and implementation processes.
    • Build and maintain a vault of digital resources that highlight industry insights and CloseSimple's value proposition.
  • Website Optimization:
    • Critically analyze the company website for opportunities to enhance user experience, SEO performance, and lead conversion rates.
    • Implement A/B testing and other optimization techniques to continuously improve website effectiveness.
  • Performance Reporting and Analysis:
    • Monitor, measure, and report on the performance of all marketing activities, providing insights and recommendations based on data analysis.
    • Identify the most effective marketing strategies and tactics, making data-driven decisions to optimize future efforts.
  • Team Leadership and Collaboration:
    • Lead the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
    • Collaborate with cross-functional teams, including sales, product development, and customer success, to ensure cohesive and effective marketing initiatives.

Requirements

  • 5+ years of experience in marketing, with a focus on digital marketing, lead generation, and content creation.
  • Proven track record of developing and executing successful marketing strategies that drive inbound leads and revenue growth.
  • Strong analytical skills and the ability to interpret data to make informed marketing decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling content and messaging.
  • Proficiency in marketing automation tools, CRM systems, and digital analytics platforms.
  • Experience in the real estate or Title & Escrow industry is a plus.
  • Leadership experience with the ability to manage and motivate a team.

What You Can Expect

  • Working with the best customers around
  • Working in a hybrid environment (flexible mix of onsite and remote), and by the way…
  • Fun, committed co-workers and team events to solidify relationships
  • Competitive base salary plus Medical, Dental, Vision, Life Insurance, 401k, Flex Spending Account, Health Savings Account (HSA), Long Term Disability Insurance, and other perks
  • Flexible vacation time to promote healthy work-life balance
  • Experience and opportunity for growth in an exciting industry - i.e. career equity
 

Close Simple Core Values

  • Ownership
  • Authenticity
  • Candor
  • Unity
  • Growth
 

If this sounds like you, please apply by submitting your resume. Real humans will review your application and reply within 1 week if we see a fit. Thanks

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