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Digital Analytics Specialist

3 months ago

Middleton, United States Springs Window Fashions Full time

Description:

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as The Best Experience Company, striving to provide the best experience for our consumers, channel partners, and associates.

Our Department

The Marketing Team develops and executes the SWF residential marketing strategy to position our brands as market leaders, drive brand awareness and consumer engagement while continually improving the consumers purchase experience. Marketing at SWF is a fast-paced and dynamic group providing a vital role with our work often being the first impression consumers have of our brands. This is a group of home dcor enthusiasts who are motivated by a passion for providing our consumers a Best Experience.

Mission

The Digital Analytics Specialist is responsible for monitoring and improving our ability to collect, store, and analyze digital and consumer level data. Leverage Google Analytics, Google Tag Manager and other tools to provide analysis and insights to our Marketing Team. Perform deep dive analysis into consumer behavior to identify trends and business insights.

Objectives

  • Responsible for the implementation and monitoring of Google Analytics, Google Tag Manager, Lucky Orange, Usabilla, and Google Data Studio.
  • Root Cause analysis on trends and anomalies (positive & negative) to drive action. (changes in traffic, by source, device, bounce rates, exit pages, typical path reporting, identify friction points)
  • Combine daily traffic, lead and cost data to build reports and dashboards to monitor and analyze key metrics for trends and anomalies.
  • Build reporting dashboards to deliver KPIs and key insights to the organization.
  • Analyze consumer transactions to drive consumer segmentation for target marketing and deliver data analysis to inform marketing and merchandising on the site.
  • Work with IT to define, implement and leverage the Consumer Marketing Datamart.
  • Be the expert on Google Analytics and the surrounding Google products. Keep evolving our implementation and usage of the Google tool sets to ensure we are maximizing our knowledge.
  • Work closely with marketing teams to provide insights that guide strategy and drive action.


Requirements:

Education and Experience

  • Bachelors degree in a quantitative field (ie: math, economics, statistics, data science or similar)
  • 3+ years of professional business experience

Knowledge, Skills, and Abilities

  • Strong analytical skill and behavioral/quantitative statistical knowledge; ability to identify causal relationships and make recommendations.
  • Strong skills SQL skills for analyzing and transforming consumer and transactional data.
  • Strong Google Analytics skills, certification preferred.
  • Strong skills in designing and building reports and dashboards (i.e. Power BI)
  • Excellent organizational and problem-solving skills.
  • Excellent written and oral communication skills; good presentation skills.
  • Ability to collaborate with others and work with cross-functional teams.
  • Consistent attention to detail and quality; eye for detail.
  • Calm and productive under pressure; sense of urgency and prioritization.
  • Relentless curiosity in diving into the data.
  • Strong working knowledge of MS office suite; excellent Excel skills.

Behavioral Competencies

  • Ensures Accountability - Holding self and others accountable to meet commitments
  • Drive Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives
  • Instill Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity
  • Drive Results - Consistently achieving results, even under tough circumstances
  • Consumer/Customer Focus - Building strong customer relationships and delivering on customer-centric solutions
  • Critical Thinking - Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
  • Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
  • Optimize Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement