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Digital Marketing Manager

2 months ago

Middleton, Wisconsin, United States ESKER INC Full time
Job Description

As a Digital Marketing Manager at Esker Inc., you will play a critical role in driving the company's digital strategy forward. Your primary responsibility will be to ensure the performance of the Esker US website is optimal, with a focus on keyword rankings, web traffic, conversions, and user experience.

This role requires a strategic thinker who is adept at cross-functional collaboration and has a deep understanding of SEO, website structure, and digital analytics. You will work closely with the digital team to analyze performance data, identify areas for improvement, and develop strategies to drive growth and revenue.

Key Responsibilities
  • SEO
    • Collaborate with the SEO agency to implement SEO best practices, keyword research recommendations, and SEO strategies to enhance the Esker US website
    • Monitor and analyze SEO performance using analytics tools to inform data-driven decisions
    • Conduct keyword research to guide content creation and ensure alignment with business objectives
    • Implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic
    • Develop and execute A/B tests to ensure changes made for SEO positively impact traffic, revenue, and other key performance indicators (KPIs)
  • Analytics
    • Generate reports on key performance indicators (KPIs) to provide insights and recommendations to internal stakeholders
    • Present digital recommendations to internal stakeholders to inform business decisions
    • Optimize event, traffic, and conversion tracking in Google Analytics 4 to ensure accurate data analysis
  • Website Management & Conversion Rate Optimization (CRO)
    • Partner with product marketing, customer marketing, and product management teams to ensure the web experience reflects the business strategy and revenue objectives
    • Collaborate to inform web strategy on a global level to drive business growth
    • Drive conversion rate optimization strategy and execution to improve MQL, pipeline, and revenue generation
    • Grow new leads by converting site traffic through calls-to-action, landing pages, content, and chat
    • Plan, execute, and manage all tests and changes to Esker's US website and blog (Drupal)
    • Stay up-to-date with the latest trends and changes in SEO, privacy controls, and reporting techniques
    • Analyze website user behavior and identify areas for improvement to enhance user experience
    • Optimize website design and content to increase conversions and drive business results
    Requirements
    • Bachelor's degree in marketing or a related field
    • 4+ years of experience in SEO and digital marketing in a B2B environment (preferably high tech)
    • Proven working experience in digital marketing, namely search engine optimization and website development
    • Proficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics tools
    • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
    • Knowledge of website platform (e.g. Drupal)
    • Experience in website optimization, A/B testing, and multivariate experiments
    • Experience partnering with marketing stakeholders across product, demand generation, content marketing, and customer marketing teams
    • Excellent communication, project management, and interpersonal skills
    • Up-to-date with the latest trends and best practices in SEO and search marketing
    • Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment
    • Experience setting and monitoring KPIs, focusing on growth and performance optimization
    • Familiarity with coding and programming languages is a plus
    Required Skills/Tools
    • SEO/SEM, Semrush, GA4
    • Unbounce
    • Drupal
    • Google Analytics, Looker Studio, Google Search Console, Google Tag Manager
    • CRM: Salesforce, Hubspot, or similar
    • Marketing Automation: Marketo or similar