Social Media Manager

Overview:

As the Social Media Manager, this position is to serve as the gatekeeper for all existing Touro University Nevada (Touro) social media accounts. This position is responsible for ensuring consistent messaging to promote and enhance Touro University Nevadas mission (to provide quality education programs in the fields of healthcare and education in concert with the Judaic commitment to social justice, intellectual pursuit, and service to humanity). The Social Media Manager will promote the universitys diverse groups of constituents which includes students, faculty, staff, alumni/ae, community partners, donors, etc. This position works with the campus community to understand what can best be done to promote stories from a social media perspective. This position also works closely with students across all programs to help capture and disseminate the students stories to the universitys followers, with an emphasis on prospective students, who follow Touro. The Social Media Manager must be comfortable working independently and as part of a team. Ideally, the Social Media Manager will demonstrate high creativity with skills for finding interesting and fun stories to help personalize and promote the Touro experience and highlight what makes Touro so special.

Located in Henderson, Nevada, approximately twenty-five minutes from the iconic Las Vegas strip, Touro University Nevada is a non-profit medical, health sciences, and education graduate university focused on positively impacting our community in healthcare and education. Our values surrounding social justice, intellectual pursuit, and service to humanity are steadfast and are clearly visible in the actions of our students, faculty, staff, and graduates.

We invite you to apply to our position for consideration to join the ranks of our diverse, talented, and professional staff and faculty. Please visit the tun.touro.edu/administration/human-resources website where you can see a comprehensive listing of optional benefits and Human Resources contact information.

Accountabilities:

• Responsible for developing innovative, effective and ongoing social media plans for Facebook, LinkedIn, YouTube, and Instagram.
• Continually update plan/strategy and related activity based on emerging trends and opportunities.
• Curates content from internal sources while also creating original content with the goal of boosting engagement, adding credibility, keeping up with relevant topics while staying in line with Touros brand.
• Manage day-to-day social media activities; this includes planning an editorial calendar, creating content to support that calendar, re-posting, community management and customer service.
• Creates, writes, and publishes consistent and engaging content that ensures all programs are being posted about consistently to increase brand awareness.

• Maintain and safeguard brand voice and a unified messaging strategy across online networks.
• Live post/stream during key Touro events.

• Perform periodic social media profile optimization ensuring links/bios are up to date.
• Establish and conduct regular reporting that sets and tracks measurable goals, as well as use data and analysis to determine what tactics are inspiring social audiences

• Create and improve internal processes and structure as it relates to social media.

• Follows up with creative agencies, internal teams, and program/department heads regularly.
• Creates comprehensive plans for major University events or activities.
• Understand that this is a non-traditional role requiring mandatory attendance during evenings and weekends to support nightly events and other property activities.
• Graphic design, photo and video editing skills required for content creation.
• Respond to comments and messages in a timely and professional manner.
• Other responsibilities will include, but may not be limited to, contributing copy, video, and pictures for internal and external communications such as newsletters and emails, and other duties as assigned.

To Apply: Please submit your resume and portfolio of social media advertising, with a portfolio showcasing campaigns/creative content, especially video.

Supervisory Responsibilities:

This position has supervisory responsibilities. It supervises the following position(s) and external contracts:

• Team of Federal Work Study students (FWS) one student per college program
• Analytics, photography, and other third-party contractors, as needed

Hours

Mon Thurs, 8:00 am 5:00 pm

Friday, 8:00 am 3:00 pm

Occasional weekend and evening work will be necessary

Given the nature of the Internet and 24/7 news and issues cycle, this role requires availability outside of traditional work hours

Remote work is available with supervisory approval two days per week after 90 days of employment

Institutional And Cultural Commitments:

Demonstrated commitment to fostering a professional experience and team culture that feels fluid, calm, and harmonious using soft skills such as an enduring positive attitude, communication, problem-solving, teamwork, critical thinking, creativity, and empathy. Demonstrated commitment to Touro Universitys values, including:

• Ethics: Personal accountability and professional ethics in all things we do. Demonstrated understanding of Touro policies and guidelines. Simultaneous focus on individual development and the greater good.

• Integrity: Teamwork to achieve departmental goals and fulfill the Touro mission, focused on the needs of our students. Robust communication and collaboration to include others and ensure continued learning. Contribution to a workplace environment that fosters growth, intellectual inquiry, and innovation.

• Respect: Treatment of all people with dignity, respect, and inclusion. Interactions with students, employees, partners, and members of the community that always conveys an attitude of helpfulness, client service with a focus on positive outcomes, and cheerfulness. Recognition that the little things are often the big things: being on time, giving your best effort, helping others, keeping promises. Being kind.

Education:

• Baccalaureate degree in social media management, business administration, communications, marketing, journalism, broadcasting, public relations, or marketing from an accredited college or university
• Meta Certification preferred but not required
• Self-motivated and takes initiative
• Strong attention to detail
• Strong writing and editing skills
• Ability to analyze social media insights and trends to tailor content around strategy
• Demonstrated ability to work creatively and technically
• Good organizational and time-management skills
• Ability to contact whomever it takes to get the story

Experience:

• 2-4 years of demonstrated professional social media experience with Facebook, Instagram, YouTube, Twitter, LinkedIn, and other platforms
• Basic understanding of Google analytics Preferred but not required
• Basic experience with graphics software (Adobe Creative Suite, PhotoShop, Canva, etc.) Preferred but not required
• Experience with social media management software (Hootsuite/Sprout, Buffer, Meta Business Suite, SocialBee, etc.) Preferred but not required

Skills & Abilities:

• Teammate Storyteller Researcher
• Collegial Detail-oriented Motivator
• Adaptable Resilient Determined
• Humble Creative thinker
• Mature interpersonal and relationship-building skills
• Heartfelt commitment to Touros cause
• Having deep integrity, honesty, and the ability to maintain confidentiality
• Willing to persevere through adversity