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CRO Project Coordinator

2 months ago

Henderson, Nevada, United States Red Dog Media Full time

Title:
Conversion Rate Optimization Project Manager

Job Type:
Full Time, In Office
  • Location: Henderson, Nevada
  • This is not a remote position.
  • We welcome all qualified candidates eligible to work in the United States.

Schedule:

Monday through Friday
Salary:
$75,000 - $125,000 / year

About the Role:
Are you prepared to make a significant impact? Envision the influence (and responsibility) of shaping the experience of millions of website visitors monthly. This is the essence of our Conversion Rate Optimization (CRO) department at Red Dog Media, a leading performance marketing firm. The mission of CRO is to convert post-click web traffic into profitable revenue through a high volume of quality A/B experiments. This mission is vital to RDM's performance and growth.

To thrive in this role, we seek a CRO Project Manager who is eager to engage in an experimentation program that is transitioning from high performing to world-class.

This position is ideal for an individual with 2-4 years of CRO experience, 2-4 years of digital project management, and the design capabilities to transform A/B experiment concepts into reality.

Being part of a small department means your contributions will be highly visible and your value unmistakable. You will not feel like just another cog in the machine here.

Your Impact:
Oversee the consistent and timely advancement of experiments from conception to completion by:
  • Maintaining the department's backlog of A/B test ideas and ensuring it is consistently replenished
  • Assisting in evaluating and prioritizing test ideas
  • Driving concepts from ideation to the prioritized stage to ensure a continuous flow of experiments ready for the development team
  • Creating clear, professional mockups and documentation for assigned experiments
  • Collaborating with the development team to ensure clarity and agreement on experiment scope, requirements, and launch timelines
  • Monitoring live experiment results daily to identify any anomalies
  • Tracking the outcomes of concluded experiments and working with the department lead to document findings and identify potential follow-up tests
  • Additional responsibilities include:
    • Leading weekly meeting preparations: ensuring documentation is current; attending/contributing to meetings and compiling notes and follow-ups
    • Conducting regular competitive/comparative site audits
    • Contributing your own experiment ideas based on audits, data analytics, consumer behavior, and other sources

Day In Your Life:
As our CRO Project Manager, your daily activities will vary but will focus on propelling A/B experiments forward. This may involve generating ideas, creating mockups, collaborating with stakeholders, enhancing processes or documentation, advancing your CRO skill set, and more.

We believe this is a fantastic opportunity for someone who flourishes in a dynamic environment and appreciates variety in their workday.

If you prefer a highly repetitive and structured routine, this role may not be suitable for you.

You Are:
Our team is composed of individuals with diverse backgrounds, valuing varied experiences over specific qualifications. We prioritize potential and alignment with our core values:
  • Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday over prior CRO experience.
If you believe your skills could translate well to this role and the following traits resonate with you, we encourage you to consider this opportunity:

  • Possess a Bachelor's degree or higher with 2-4 years of project management experience in a digital context such as e-commerce, marketing, or product
  • Experienced in at least one project tracking platform like Jira, Asana, Azure, etc.
  • Intermediate proficiency with image editing and graphic design tools such as Adobe Creative Suite, Figma, etc. with 2-4 years' experience in CRO, ideally covering the full A/B testing lifecycle: experiment ideation, generating testable hypotheses, building & prioritizing a backlog, creating requirements and mockups for developers, test QA and monitoring, and interpreting test results
  • Comfortable in building and refining processes and documentation to enhance project delivery
  • Ability to effectively communicate and collaborate with cross-functional teams including marketing, development, and compliance
  • A desire to enhance your education and skills to contribute to building a world-class CRO program

Bonus Skills:
Prior experience, training, or certifications in Web analytics (GA4, Adobe Analytics, etc.)

Prior experience, training, or certifications in UI/UX research or design

Benefits:

Group health care insurance - 100% of employee premium covered by the company
Dental & vision insurance available (optional)
401k plan with immediate vesting up to 5% once eligible
Unmetered PTO - encouraged to take 3 weeks of PTO annually
Perks include:

  • Beautiful office space with live plants and floor-to-ceiling windows
  • All necessary hardware and software tools provided
  • Employee development opportunities - courses, certifications, workshops, etc.
  • In-office professional chef - prepares breakfast and lunch daily
  • Requested beverages and snacks stocked
  • In-office gym space available to all employees
  • Employee appreciation program
  • Team Time hangouts - each employee eligible for $200/month reimbursed for socializing with coworkers outside of work
  • Annual company parties
  • Regular charitable donations

About Us:
At Red Dog Media, we are more than just a company; we are a community.

From our origins funded by a pair of brothers' poker winnings to our current team of over 60 innovators, we value curiosity, complex problem-solving, being championship teammates, and continuous improvement.

Our mission is to be 'The Last Place You'd Want to Work' as our employee experience is so exceptional, you'll never want to work anywhere else.