Sr. Manager, SMB Growth Success

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary: The SMB Growth Success lead drives all growth efforts for this merchant segment, all while leading multiple business transformation efforts across PayPal. We are looking for a Growth Strategist to increase acquisition and retention rates among our target segments globally. As steward of PayPal's flagship merchant set and largest merchant base, you will focus on a) understanding who our Merchants are and their jobs to be done and b) driving impactful growth experimentation and optimizations across paid, organic, and owned channels informed by rich Merchant insights. You will report to the Global Acquisition lead. You Will: Develop the growth marketing strategy for PayPal's SMB products globally with a focus on experimentation and optimization across paid and organic channels. Understand our Merchants; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market. Develop the acquisition, engagement, and retention strategy with key stakeholders to drive new product adoption, upsell, and cross-sell at scale through paid and owned channels. Develop KPIs for each program; define measurement frameworks that align growth program performance to commercial OKRs and improve results through continuous testing. Activate SMB customer journeys across paid, owned, and organic channels to ensure conversion moments are optimized across the funnel. Work with key stakeholders across PMM, Growth, Sales, and Lifecycle to develop data-driven acquisition, cross-sell, and upsell strategies to promote growth and retention. Qualifications You Have: A BA/BS degree or equivalent practical experience. 8+ years of business/growth strategy and product marketing experience. Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns. Deep understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic display, paid social, video, and owned channels. Experience managing campaigns across global markets. Experience in designing measurement frameworks for growth and testing methodologies. Able to design growth experiments that result in measurable impact against commercial KPIs. Past experience with lifecycle marketing & funnel optimization. Experience working cross-functionally and influencing senior stakeholders. Deep understanding of the small business customer and genuine interest in helping small businesses succeed. Additional Job Description: Subsidiary: PayPal Travel Percent: 0 PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit paypalbenefits.com . The U.S. national annual pay range for this role is $99,300 to $216,040. For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee share options, health and life insurance and more. To learn more about our benefits please visit paypalbenefits.com . Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. Notice to Applicants and Employees who reside within New York City. Click here to view the notice. #J-18808-Ljbffr