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Demand Generation Manager
1 month ago
Schedule - Shift - Hours: Full Time - Day Shift - M-F 8-5
At Moffitt Cancer Center, we strive to be the leader in understanding the complexity of cancer and applying these insights to contribute to the prevention and cure of cancer. Our diverse team of over 9,000 are dedicated to serving our patients and creating a workspace where every individual is recognized and appreciated.
Summary
Position Highlights:
The Demand Generation Manager will contribute to the success of Moffitt Cancer Center with the core responsibility for marketing account strategy workflow that encompasses campaign development, project management and measurement on all account management team efforts. In partnership with the Director, Brand Strategy and Chief Brand Strategy & Marketing Officer, the Manager will lead the internal team to deliver exceptional work that is on strategy, on time and on budget.
This position is specifically responsible for driving increased consumer engagement and conversion across cancer programs and service lines through the planning, development, and execution of innovative marketing strategies. The Manager works collaboratively to understand the patient journey and target audiences and puts in place ongoing planning and execution of Moffitt's demand generation and content marketing strategy to breed consumer and provider demand.
Responsibilities:
Overall Client/Account Leadership
Develops excellent relationships with clients/accounts as the overall manager of marketing/demand generation strategy.
Demonstrates a deep understanding of the account's overall goal, operations, vision, and strategy.
Proactively identifies areas for account improvement/growth and pivots processes accordingly.
Demand Generation & Conversion Marketing Strategy to Increase New Patient Volume for Moffitt
Leads demand generation and conversion/marketing funnel strategies, budgets, and tactics.
Provides strategic marketing consultation to a wide variety of leaders and departments across the organization.
Accountable to meeting Moffitt's new patient forecast for overall organization strategic goals.
Agile Project Management
Oversees the team's project initiatives from start to finish.
Runs point on complex projects - managing project timelines, customer and team communications.
Leads customer/client-facing meetings and strategic discussions.
Fiscal Responsibilities - Management and Strategy
Responsible for developing the paid marketing strategy for a variety of marketing campaigns.
Responsible for Return on Engagement and Return on Investment reporting for demand generation/conversion marketing and recruitment advertising campaigns.
Data Analysis & Planning
Works with Corporate Planning to develop market and patient profiles.
Collects, coordinates, and interprets data as it relates to the hospital and its competitors.
Credentials and Qualifications:
Bachelor’s Degree in Advertising, Marketing, Communications, Business Administration.
Minimum of ten (10) years of experience in advertising, marketing or communications in a corporate or agency environment.
Minimum of five (5) years supervisory experience and/or project team lead experience.
Proven success as an account strategy lead.
Strong leadership, organizational, and planning skills.
Preferred:
Master’s Degree Preferred
Agile/SCRUM Certification
Moffitt Cancer Center is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran or disabled status.
Reasonable Accommodation
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
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