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International Marketing Analyst

2 months ago

St Petersburg, United States Fisher Investments Full time

Do you understand the New Zealand culture? If you are looking for opportunities for personal and professional development, the International Strategy and Planning Analyst might be just the right opportunity for you

The Opportunity:

Our Global Marketing Department is looking for an International Marketing Strategy and Planning Analyst focused on New Zealand. Located in our U.S. offices, reporting directly to the International Marketing Team Lead, you will work with other international marketers in addition to a variety of internal departments. As an International Marketing Strategy and Planning Analyst, you will be foremost responsible for Fisher Investment’s marketing efforts in New Zealand, which will include performance analysis and reporting, campaign planning, offer and landing page development and testing. This is an excellent opportunity in the Private Client International Group with ample growth opportunities.

The Day-to-Day:

Support internal business partners to develop, execute and report on lead generation campaigns, to achieve our business goals
Lead New Zealand’s marketing strategy including, but not limited to campaign development and testing, performance analysis and optimization, content localization, ad creative and landing page development and testing
Manage operational tasks, such as, budgeting and forecasting, reporting, contract routing, and auditing
Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in New Zealand
Support competitor & market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities and insights
Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
Oversee reputational risk by following established P&Ps and compliance requirements for the New Zealand market

Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives
Your Qualifications:
3+ years’ experience in digital marketing, preferably in lead generation performance marketing
University degree or equivalent combination of education/experience
Data driven approach to performance marketing
Local knowledge of New Zealand
Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. Its the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays (17 days of PTO and 3 days of sick time for California employees)
Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
$10,000 fertility, hormonal health and family-forming benefit
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER