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Marketing Specialist

4 months ago

Maryland Heights, United States Arizon Companies Full time

POSITION SUMMARYThe primary function of the Arizon Companies Marketing Specialist is to create and develop potential leads/sparks through online and email marketing outreach. In addition, this position will support the development of target lists for outreach as well as content creation for the Inside Sales department. The Marketing Specialist will work alongside Arizon's marketing team to identify a target market, create a brand image, and maintain a marketing campaign for the internet and for digital technologies.FUNCTIONS OF THE POSITIONDigital MarketingUse Google Adwords to develop leads for each of the Arizon brands.Use CRM to develop and send out leads for each of the Arizon brandsUtilize the latest online marketing tactics to develop year over year increases in leads and sparks for each Arizon brand.Research and develop targets for each of the Arizon brands50% of overall time to be spent researching prospective customers through a variety of tactics such as Google search, data.com, Hoovers, LinkedIn, etc.Build lists of prospective customers for outreachDevelop scripts/content for outreach to prospective customersIdentify key online networking/communications sources for additional leads/brand awarenessAssist sales with creating and sending outreach to prospects Increase overall brand awareness for Arizon through online marketing tacticsOutreach to potential customers through personalized emailPresent to potential customers through webinars and possibly in-person presentations Search Engine OptimizationEmploy strategic copy/web content to maximize each Arizon brands organic web rankingsEnsure each Arizon brand website appears high on the list of results returned by a search engine vs. competition. Increase the current rankings year-over-yearWebsite Content DevelopmentAssist in the creation of websites and landing pages as well as the creation of content for social media and web platforms as it pertains to Arizon brands to maximize search rankings and resultsSalesforce/DatabaseProvide support in maintaining Salesforce records of incoming leads, follow-up and throughout the entire development process.Capture all relevant customer information for distribution to outside salesTrack all relevant leads, sparks, meetings, webinars and positive interactions via various campaignsEnsure content is accurate and filter system for errorsEDUCATION: 4 year college degree requiredSKILLS & ABILITIESGoogle Adwords strongly preferred Salesforce.com experience preferred.Very detail oriented, HIGHLY organized.Self-motivated; Seeks out "weak spots" in existing processes, procedures, a material, etc. and proposes new ways to do them, or creates projects based on the division/sales team/etc. needs.Able to finish tasks on time, or within a reasonable period of time when deadlines are not given.Able to multitask and handle long to-do lists involving multiple variables and people.Courteous and professional phone skills. Strong writing & grammatical skills.Professional in dealings with all prospective customers.Friendly attitude; need to be able to "mesh" with prospects, customers and the team internally. RELIABLE#ZR