Digital Advertising Strategist

3 weeks ago

Atlanta, United States brightfirellc Full time

Job Description

Job Description Salary: We’re the leading digital marketing provider for insurance agencies in the United States. We’re committed to providing our clients with customer service they love and solutions that deliver results. BrightFire offers insurance agency websites, social media marketing, reviews & reputation management, pay-per-click advertising, and local listings management.

To learn more about BrightFire, visit our website at

www.brightfire.com.

ABOUT THE POSITION (REMOTE)

As a Digital Advertising Strategist with BrightFire, you’ll play a key role in the implementation, optimization, and ongoing day-to-day management of multiple pay-per-click (PPC) accounts in order to drive measurable revenue for our insurance agent clients. You’ll discuss paid advertising goals with our PPC clients, set proper expectations, build-out / manage their campaigns, and communicate results to our clients via email and consultation phone calls and/or Zoom meetings. You’ll also be expected to drive long-term PPC customer retention and help the rest of our PPC team do the same. The ideal candidate has a passion for digital marketing and enjoys looking for ways to grow and improve the digital presence of our clients.

This position is remote in USA only.

THE RIGHT PERSON FOR THIS ROLE

You’re comfortable collaborating with your team and sharing your knowledge. You love a good deadline and can manage your own time successfully. You notice details others don’t and have a high regard for accuracy. You’re a team player who believes growth is an ongoing process that is aided by thoughtful, constructive criticism. You approach problems methodically so you can act decisively when the time is right. You enjoy finding, exploring, and utilizing new and better ways to succeed. You like the idea of taking ownership of a process and continuously refining it. You enjoy diving headfirst into complex data and can help others understand it too.

RESPONSIBILITIES

Manage Google Ads, Microsoft Ads (Bing), and Google Analytics for client accounts, from initial setup and implementation to ongoing maintenance and analysis. Analyze metrics to identify trends and opportunities across our portfolio of clients. Build and optimize campaigns to maximize client ROI. Follow best practices for campaign strategy.

Host and confidently lead client meetings and ROI analyses via phone or Zoom. Document meeting summaries through internal notes and meeting recap emails to clients. Collaborate on ad landing pages. Input and update client information in HubSpot. Ensure that ad campaigns are being delivered accurately and effectively. Proactively investigate and work to improve under-performing campaigns. Help guide and update BrightFire's digital advertising processes. Analyze metrics to discover common trends and find opportunities across our client portfolio.

QUALIFICATIONS

1+ year of client-facing PPC/paid search experience. Advanced knowledge and understanding of Google Ads and Google Analytics. Google Ads and Google Analytics certifications. Excellent written and verbal communication skills. Ability to interpret complex data and identify actionable trends. Google Ads Editor experience a plus. HubSpot experience is a plus.

OFFERING

Competitive Salary Annual Performance Bonus Competitive Paid Time Off Policy Approximately 10 Paid Holidays Per Year + 2 Floating Holidays Retirement Plan 401k + 4% Company Matching Remote Work (USA Only) 100% Paid Employee Health Insurance Discounted Vision and Dental Insurance Available Flexible Work Schedules Provided A Company Laptop

BrightFire is an equal opportunity employer and our team is the foundation of our company. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our dedicated staff invests in their work represents a significant part of not only our culture, but our reputation and achievement as well.

All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. BrightFire will not tolerate discrimination or harassment based on any of these characteristics.

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