Media Programmatic Strategist

3 weeks ago

Atlanta, United States Response Media Full time

Title/Position: Programmatic Strategist

Department: Media

Reports To: Integrated Media Director & Strategy Lead

Overview

Response Media is a full-service digital and direct agency that intelligently combines customer acquisition/lead generation with personalized and relevant email marketing. Our proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI.

Programmatic Strategist is a well-organized person with hands-on experience in digital media strategy, planning, and buying programmatic media. Someone with experience building/planning audiences within programmatic platforms. Familiar with all digital media tactics and channels, including retail media, display, audio, native, OLV and OTT/CTV. Ability to strategically integrate appropriate digital tactics based on performance or awareness objectives into an optimal performing plan. Above all the person in this position must be passionate about digital marketing and media.

Will look to this person to not only plan, but coach media campaign managers on how to activate audiences within various platforms. They will work with analytics to understand audience insights and then identify 1st, 2nd and 3rd party sources to build out similar/new audiences to use in our campaigns.

As Programmatic Strategist they will need solid experience presenting media strategy, plans, and performance to clients as a be the primary resource and internal expert to agency management and client account teams. Thus, this person must be extremely proactive in developing and presenting creative ideas and new client strategies. This person must also be a good writer and presenter, problem-solver, and numbers-person.

JOB RESPONSIBILITIES:

Develop, Execute, and Negotiate Multi-Channel Programmatic Strategies

  • Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native to maximize campaign performance and client ROI.
  • Manage the entire campaign lifecycle from planning to implementation, optimization, and

reporting.

  • Connect with to creative teams to provide creative asset recommendations and performance

insights by staying up-to-date on creative best practices or new creative placements

  • Negotiate and implement direct and private marketplace deals with select media partners.
  • Identify third-party data segments at efficient CPMs for audience targeting.
  • Upload and distribute audience lists from Consumer Data Platforms (CDP)

Campaign Management and Optimization:

  • Oversee the execution, management, and optimization of programmatic media plans across

various platforms and channels in line with client objectives.

  • Monitor ad verification, brand safety, and viewability.
  • Interpret and report on attribution models across programmatic and other paid media

campaigns to illustrate the impact of upper-funnel tactics on performance.

  • Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams
  • Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms

Client and Internal Team Engagement:

  • Establish and grow relationships as a key point of contact among media partners and internal

teams.

  • Deliver and present client reporting and insights monthly and quarterly.
  • Collaborate with internal teams and departments to share programmatic insights that can be

leveraged across other channels.

  • Respond to client questions and ad hoc requests in a timely manner
  • Partner with Data Analytics and Data Ops for robust reporting integrations that support campaign

performance and story.

Expertise and Continuous Learning:

  • Advance expertise in the digital display ecosystem and programmatic media landscape to

improve campaign strategies and execution.

  • Maintain current knowledge and expert understanding of DSP platforms, leveraging this

expertise to support and educate both clients and internal teams.

  • Embrace new opportunities to learn more about and test new automated buying approaches,

platforms, technologies, and creatives

  • Share programmatic knowledge with internal and external clients and provide mentorship to

Managers & Specialists to foster their growth

ATTRIBUTES FOR SUCCESS:

  • Exceptionally well organized
  • Able to prioritize and multi-task
  • Self-motivated with leadership characteristics
  • Detail oriented
  • Strong sense of accountability
  • Data driven, curious and proactive
  • Work well independently as well as within a team environment

QUALIFICATIONS:

  • 3+ years of proven programmatic experience planning and managing successful campaigns.
  • Strong understanding of digital media metrics and the ability to translate them into meaningful

campaign insights.

  • In platform expertise across major programmatic platforms (TTD, DV360, etc)
  • Proficient in using SSPs, CDPs, ad verification tools, attribution models and tagging systems.
  • Experience using media research tools (i.e. MRI Simmons)
  • BA/BS or higher (in Marketing/Advertising a plus)

Why Work at Response Media?

  • Working in a collaborative boutique agency where you can be heard and seen.
  • Get immediate hands-on experience with some of the world’s most well-known and trusted brands.
  • Excellent benefits such as profit sharing and a generous vacation and holiday schedule
  • Collaborative data and media team
  • Opportunities to learn and grow.

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