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Marketer

3 months ago

Birmingham, United States Preferred Care at Home of Greater HuntsvilleBirmingham Full time

Position: Marketer
Company: Preferred Care at Home
Location: Birmingham, AL
Type: Full time

Overview:
Preferred Care at Home, a leading home care agency, is seeking a dynamic and results-driven Marketer to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to increase brand awareness and drive business growth. This role offers a competitive base salary with substantial earning potential through commission and bonuses.

Responsibilities:
Strategic Planning: Develop and implement comprehensive marketing strategies that
align with the company's business goals.
Client Acquisition: Lead efforts to acquire new clients through various marketing
channels, including digital marketing, social media, and community outreach.
Collaboration: Collaborate with cross-functional teams to create cohesive and effective
marketing campaigns.
Market Research: Conduct market research to identify new opportunities and stay
abreast of industry trends.
Performance Analysis: Monitor and analyze the performance of marketing programs to
guide current and future strategies.
Reporting: Prepare and present regular reports on marketing activities and results to
senior management.

Client Assessment: Meeting with potential clients to establish care goals, review company policies, review schedules, provide additional information to the home office.

Qualifications:
3 years of experience in marketing, preferably in the home care industry.
Proven track record of developing and executing successful marketing campaigns.
Excellent communication and interpersonal skills.
Strong analytical abilities and proficiency in using marketing analytics tools.
Ability to work independently and as part of a team.