Marketing Specialist

3 weeks ago

Columbus, United States Taylor Corporation Full time

Let Us Power Your Potential

Marketing General, Inc. is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for people like you.

Ready to reach your potential? It's time to look at Marketing General, Inc.

Your Opportunity: Marketing General Incorporated (MGI), a Taylor Corporation company, is seeking a highly motivated and high-energy Marketing Specialist to provide a blend of tactical, strategic, and interpersonal skills to support and manage multi-channel marketing campaigns.

Your Responsibilities:

  • Develops marketing calendars, schedules, and budgets and serves as the project manager across assigned clients and campaigns.
  • Prepares project concepts and leads project kick-off calls and other meetings.
  • Maintains relationships with clients by providing support, information, and guidance: researching and recommending new opportunities, recommending profit and service improvements. Keeps in constant contact with the client via regularly scheduled meetings, either in-person, telephone, video calls, or email communication.
  • Collaborates cross-functionally with internal departments including but not limited to Digital Services, Production, Creative Services, and Research to execute and deliver campaigns.
  • Prepares, edits, and proofreads draft copy, artwork, and proofs to ensure brand and messaging consistency and accuracy.
  • Prepares reports by collecting, entering, analyzing, and summarizing statistical and analytical spreadsheets to evaluate campaign results and ensure results are on track. Recommend course corrections if needed.
  • Maintains quality service by learning and following established agency and/or client schedules, policies, and procedures.
  • Maintains professional and technical knowledge by attending educational opportunities, reviewing professional publications, and establishing personal networks.
  • Contributes to team effort by accomplishing related duties as needed or assigned.


You Must Have:

  • Undergraduate degree, or equivalent combination of education and experience, with at least 5 total years work experience and a minimum of 3 in marketing or related fields
  • Knowledge of direct response marketing and general marketing concepts, digital marketing, printing, mailing and data services industries
  • Ability to operate a variety of office technology and have excellent PC skills including Microsoft Word, Excel, and PowerPoint
  • Strong written and verbal communication skills
  • Must demonstrate a professional demeanor, outstanding interpersonal skills, the ability to deliver quality customer services, excellent organization skills, strong attention to detail, and the ability to effectively accomplish multiple tasks
  • Hands-on experience creating, analyzing, and reporting on campaign and testing data
  • The ability to work well independently and as part of a team and contribute to a successful team effort

We Would Prefer:

  • Background in association/membership marketing


About Our Company:

Marketing General Incorporated (MGI) is the nation's largest marketing agency working exclusively with membership associations. During the past 45 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.

Part of one of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.

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