Digital Marketing Specialist

3 weeks ago

Columbus, United States Chemical Abstracts Service Full time

Digital Marketing Specialist

Date:

May 1, 2024

Location: Columbus, OH, US, 43202

Company: American Chemical Society

CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for 117 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.

CAS is currently seeking a Digital Marketing Specialist. This position will be located in our headquarters in Columbus, Ohio.

Position Summary:

The Digital Marketing Specialist plans and executes email and social media campaigns to helpCAS achieve customer acquisition and expansion goals within the scientific information market.This is a highly collaborative and important role working with a global team of marketers, creatives,and technologists to deliver industry-defining solutions and improve business results. It is anoutstanding opportunity for a results-oriented marketer to apply skills like creative writing, user-centered design, analytics, and ongoing optimization to mature CAS marketing capabilities andachieve business objectives.

Job Duties:

Design and build automated email marketing flows and campaigns to reach and influence our customers and prospects. Role includes planning and executing campaigns, building emails from

templates and HTML, copywriting, asset coordination, QA, scheduling, measurement, and optimization.

Write and schedule email and social media posts to build communities of engaged followers and users to support CAS customer acquisition and expansion objectives.

Interpreting campaign analytics across tactics to measure performance and prioritize opportunities for improvement.

Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.

Support the global sales and customer outreach overseeing the translation of social media, email, and other sales/marketing assets into target languages.

Advocate for CAS sales teams to leverage social media and email/digital communications to build relationships, uncover customer needs, and act upon new business opportunities.

Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate activities to achieve business objectives.

Evaluate and apply latest trends and technology to improve CAS campaigns, increase efficiency, and manage risk while advancing CAS Marketing strategies.

Other duties as required

Job Qualifications:

Bachelor's degree in Marketing, Communications, or a related field

2-3 years of digital marketing experience turning marketing strategies into effective campaigns and workflows using marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or Pardot.

Proven creative writing and written communication skills across digital mediums. This role will demonstrate the ability to write copy that can persuade, entertain, and inform people depending on the needs of each communication.

Understanding of data analytics and data-driven decision-making. This role interprets analytics data to inform critical decisions impacting the effectiveness of campaigns. This includes developing

knowledge of Google Analytics and other similar online tools.

Project Management and collaboration skills to work across functional groups, regions, languages, and lines of business. Managing your own time and the project's timelines and factoring in the time of those you'll need to work with to make campaigns successful.

Experience working with vendors to manage service-level agreements and project timelines.

Positive attitude, detail- and customer-oriented, with good multitasking and organizational ability.

1-2 years executing social media campaigns to achieve business results, ideally using social media management platform like Hootsuite or Sprinklr. and digital communications to achieve business results.

Excellent verbal and written communication skills.

Experience with marketing automation and social media management platforms like Eloqua, Hubspot, Sprinklr, Pardot, Salesforce Marketing Cloud, or Hootsuite.

Working knowledge of email and social media fundamentals, including privacy laws (CAN-SPAM/GDPR), social reputation management, email design, and measurement.

Strong writing and editing skills and the ability to convey a tone and style appropriate for different communication tactics and social media channels.

Adequate knowledge of web design, web development, and online marketing with a demonstrated desire to expand and grow and implement marketing strategies to yield business results.

Knowledge of design and creative software like Canva or Adobe Creative Suite.

Good analytical skills and experience with social media analytics tools like Google Analytics, Facebook Insights, etc.

Working knowledge of how SEO and content marketing work.

Ability to work well in a fast-paced, team-based environment.

CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans. Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future. EEO/Minority/Female/Disabled/Veteran.

Nearest Major Market:

Columbus

Job Segment: Testing, Cloud, Developer, Project Manager, QA, Technology, Quality

#J-18808-Ljbffr

  • Digital Marketing Specialist

    4 weeks ago

    Columbus, United States American Chemical Society Full time

    American Chemical Society Digital Marketing Specialist Columbus , Ohio Apply Now Digital Marketing SpecialistDate: May 1, 2024Location:Columbus, OH, US, 43202Company:American Chemical SocietyCAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world....

  • Digital Marketing Specialist

    3 weeks ago

    Columbus, United States OMG National Full time

    Job DescriptionJob DescriptionCompensation: Competitive Starting Salary + Commission Bonuses Every Pay PeriodBenefits Offered: Dental, Life, Medical, Vision, 401kLocation: RemoteJob Title: Digital Marketing SpecialistEmployment Type: Full-TimeDepartment: Client Services DepartmentReports to: Client Services ManagerOMG National, a 33-year old marketing firm...

  • Digital Marketing Specialist

    4 days ago

    Columbus, Ohio, United States American Chemical Society Full time

    Digital Marketing Specialist Date:May 1, 2024 Location:Columbus, OH, US, 43202 Company:American Chemical Society CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical...

  • Digital Marketing Specialist

    2 weeks ago

    Columbus, United States American Chemical Society Full time

    Digital Marketing Specialist Date: May 30, 2024 Location: Columbus, OH, US, 43202 Company: American Chemical Society CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American...

  • Digital Marketing Specialist

    3 weeks ago

    Columbus, United States American Chemical Society Full time

    Digital Marketing Specialist Date: May 1, 2024 Location: Columbus, OH, US, 43202 Company: American Chemical Society CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American...

  • Digital Marketing Specialist

    2 weeks ago

    Columbus, United States American Chemical Society Full time

    Digital Marketing Specialist Date: May 30, 2024 Location: Columbus, OH, US, 43202 Company: American Chemical Society CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American...

  • Digital Marketing Specialist

    2 weeks ago

    Columbus, United States American Chemical Society Full time

    Select how often (in days) to receive an alert: CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific...

  • Digital Marketing Specialist

    4 weeks ago

    Columbus, United States Wing Full time

    Please whitelist the domains " lever.co " and " hire.lever.co " with your email provider to make sure you get our emails. Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and...

  • Sr. Digital Marketing Specialist

    1 week ago

    Columbus, United States Highlights for Children Full time

    Digital Marketing Sr. Specialist Department: Marketing Reports To: Digital Marketing Manager Position Summary: Highlights for Children, a global brand dedicated to publishing content that fosters joyful learning, recently expanded its offerings to early childhood education. Our solution meets the needs of early childhood educators by centering the play-based...

  • Sr. Digital Marketing Specialist

    2 weeks ago

    Columbus, United States Highlights for Children Full time

    Digital Marketing Sr. Specialist Department: Marketing Reports To: Digital Marketing Manager Position Summary: Highlights for Children, a global brand dedicated to publishing content that fosters joyful learning, recently expanded its offerings to early childhood education. Our solution meets the needs of early childhood educators by centering the...

  • Sr. Digital Marketing Specialist

    1 week ago

    Columbus, United States Highlights for Children Full time

    Job DescriptionJob Description Digital Marketing Sr. SpecialistDepartment: Marketing Reports To: Digital Marketing ManagerPosition Summary: Highlights for Children, a global brand dedicated to publishing content that fosters joyful learning, recently expanded its offerings to early childhood education. Our solution meets the needs of early childhood...

  • Sr. Digital Marketing Specialist

    3 weeks ago

    Columbus, United States Highlights for Children Full time

    Job DescriptionJob Description Digital Marketing Sr. SpecialistDepartment: Marketing Reports To: Digital Marketing ManagerPosition Summary: Highlights for Children, a global brand dedicated to publishing content that fosters joyful learning, recently expanded its offerings to early childhood education. Our solution meets the needs of early childhood...

  • Digital Marketing Specialist

    2 weeks ago

    Columbus, United States Wing Assistant Full time

    Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails. Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and...

  • Marketing Specialist

    4 weeks ago

    Columbus, United States TopMark Funding, LLC Full time

    TopMark Funding LLC Marketing Specialist Long Beach , California Apply Now TopMark Funding, LLC is looking for a Marketing Specialist to join the marketing team of our exciting, fast-paced, and growing company! As a Marketing Specialist, your role will focus on providing contributions in many marketing disciplines ranging from creating digital graphic assets...

  • Digital Marketing Manager

    2 months ago

    Columbus, United States Ohio Transmission Corporation Full time

    Position: Digital Marketing Manager Location: Columbus, OH (Remote) Brand: Corporate Segment: Operations Job Summary: The OTC Industrial Technologies corporate marketing team is searching for a Digital Marketing Manager who has experience in supporting multiple marketing channels and managing agencies. The individual in this role will be a key component in...

  • Digital Marketing Manager

    3 weeks ago

    Columbus, United States Ohio Transmission Corporation Full time

    Position: Digital Marketing Manager Location: Columbus, OH (Remote) Brand: Corporate Segment: Operations Job Summary: The OTC Industrial Technologies corporate marketing team is searching for a Digital Marketing Manager who has experience in supporting multiple marketing channels and managing agencies. The individual in this role will be a key component in...

  • Digital Marketing Manager

    4 weeks ago

    Columbus, United States American Signature Furniture Full time

    American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager to join our team. As a pivotal player on the Marketing Strategy team, you'll spearhead the execution of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external...

  • Digital Marketing Manager

    4 weeks ago

    Columbus, United States American Signature Furniture Full time

    American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager to join our team. As a pivotal player on the Marketing Strategy team, you’ll spearhead the execution of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external...

  • Digital Marketing Manager

    4 weeks ago

    Columbus, United States Improveit Home Remodeling Full time

    Digital Marketing Manager, Home ImprovementTHIS IS AN ON-SITE ROLE, BASED IN OUR COLUMBUS OHIO HEADQUARTERSAs the Digital Marketing Manager, you're extremely passionate about marketing, lead generation, lead acquisition, and lead conversions. You have a fire in your belly for acquiring and converting leads and analytics is your best friend. You will pour...

  • Digital Marketing Manager

    4 weeks ago

    Columbus, United States American Signature Inc. Full time

    American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager to join our team. As a pivotal player on the Marketing Strategy team, you’ll spearhead the execution of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external...