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Business Development Director
1 month ago
Job Description:
ABOUT THE ROLE
The Business Development (BD) Director is responsible to work with our external Distributor partners to implement category-specific commercial plans and drive consumer excitement in our brands to achieve maximum performance in execution, sales, profit, and market share objectives.
Role and Responsibilities
Engage with state-level Distributor GM on ensuring delivery of category financial and executional performance in state
Identify and implement growth opportunities specific to category in state, incorporating trends from latest insights gathered from the field
Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers
Equip and empower BD Managers and Distributor Field Sales teams on creating the “perfect outlet”
Inspire and build BD Managers' capabilities, emphasizing selling, storytelling, and brand experience
Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in the market
Identifies accounts with the greatest potential, allocates resources accordingly
Accountable for state-level financial KPIs (e.g., dNSV, depletion, CAAP) as well as state-level category pricing and trade spend
Owns state-level budget allocations (e.g., trade development, A&P, overhead), driving BD Managers to engage in activation and promotional activities that will result in the greatest impact for the category
ABOUT YOU
Preferred Experience, Skills and Education Requirements
Bachelor's degree and a minimum of 5+ years of market development and selling experience, with proven successes in achieving volume and profit targets
Complete understanding of beverage/alcohol business math and ability to accordingly identify and capitalize upon opportunities through the lens of flawless execution, memorable brand marketing, and effective activation which create consumer excitement and engagement
Experience in field sales, distributor management, and leading teams
Proven track record of managing and developing a high-performance sales team
Understanding of supplier/distributor dynamics and product supply chain
Relationship-builder who can persuade and influence others, enjoys interacting with others, and can effectively share the Diageo portfolio of brands' stories
Territory management - understands the BevAlc route to market and how to compliantly influence outcomes
Deep market knowledge - channel, customer, and consumer
Energy level - approachable and quick to engage with all stakeholders - brings positive energy to customer, distributor, and agency interactions
Professionalism - polished but authentic - comfortable in public presentation situations
Self-starter - self-motivated and proactive
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