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Director, Digital Marketing Analytics

4 months ago

Philadelphia, United States CMI Media Group Full time
Description

Position at CMI Media Group

CMI Media Group is a leading marketing and advertising agency committed to delivering exceptional analytics and insights services to our clients. We are seeking a strategic and experienced Director, Digital Marketing Analytics to join our dynamic team. This role will play a pivotal part in overseeing the strategic alignment of measurement and analysis plans, leading a team, and driving innovation in the field.

Primary Responsibilities:
  • Oversee the strategic business alignment of measurement/analytics on behalf of clients
  • Execute, manage, and deliver best-in-class measurement to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact
  • Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to various audiences
  • Utilize data to drive media performance by informing media plans and optimization strategies
  • Take lead on analytics focused initiatives and act as a subject matter experience for assigned clients
  • Develop solid relationships with cross-functional CMI Media Group teams and client business partners
  • Partner with Analytics leadership to develop and refine the strategic and analytical services roadmap
  • Manage, mentor, and develop direct reports to grow them to the next level in their career
  • Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity.
Qualifications:
  • 7+ years of analytics experience. Either an MA in statistics/business analytics/similar or a BA with experience research/digital
  • 5+ years' experience managing team(s), preferably in the marketing/media analytics space
  • Strong team player and interpersonal skills with proven ability to work with cross-functional teams
  • Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels
  • High level of comfort with data combined with proven analytics optimization experience
  • Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis.
  • Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams.
  • Strategic, analytical, and creative thinker who can drive detail-oriented execution with excellence.
  • Experience and / or education in Pharma a plus. Experience working within agency a plus


ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.