Director of Marketing

3 weeks ago

Philadelphia, United States Aquent Full time

MUST have call center industry experience.
We are a full-service provider specializing in inbound, outbound, automated, and business process outsourcing (BPO) contact center services. Our offerings include a diverse range of solutions, from telephone answering services to advanced customer engagement strategies. Our dedication to excellence and innovative solutions has established us as a leader in the industry.
 
Key Responsibilities:

Team Leadership: Lead and mentor the marketing team, promoting a collaborative and high-performance culture.
Strategic Planning: Develop and execute marketing strategies aligned with business goals and objectives, specifically focusing on driving lead generation to increase new client sales.
Sales Collaboration: Partner with the sales department to align marketing strategies with sales efforts, ensuring cohesive activities that drive lead generation, customer acquisition, and revenue growth.
Brand Management: Maintain and enhance the company’s brand presence and reputation across all marketing platforms. Continuously evaluate and refine branding strategies to adapt to market trends and strengthen competitive positioning.
Digital Marketing and Web Development: Oversee the digital marketing and web development team, planning, optimizing, measuring, and tracking SEO initiatives to boost organic traffic, search rankings, and click-through rates. Optimize web content, paid search ads, and landing pages based on SEO analysis and research.
Social Media Development: Create and implement educational and thought-provoking social media strategies to position the company as an industry leader. Develop engaging content that fosters a knowledgeable and engaged online community.
Campaign Management: Manage the creation, execution, and optimization of marketing campaigns across various channels, including digital, print, social media, and email.
Market Research: Conduct market research and trend analysis to identify growth opportunities and competitive advantages. Evaluate competitor strategies and develop effective counter-strategies.
Performance Metrics: Define key performance indicators (KPIs) such as lead generation, conversion rates, and customer acquisition costs. Regularly report on marketing activities, results, and ROI to senior management.
RFP Management: Work with the RFP manager to drive RFP acquisitions and provide strategic oversight and delivery of client presentations throughout the RFP process.
Conference Planning: Organize conferences, tradeshows, and major events, providing post-event reports and analysis.

Required Skills and Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience in the call center industry is required.
5+ years of proven experience as a Marketing Director, with strong leadership skills and a track record in lead generation, customer acquisition, and data-driven analysis.
Comprehensive experience in budget management and analysis.
Proficiency in marketing software (e.g., CRM, analytics tools) and a solid understanding of SEO, web analytics, and PPC advertising.
Excellent analytical and decision-making skills to evaluate the effectiveness of marketing strategies and campaigns.
Strong verbal and written communication skills, with exceptional interpersonal and customer service abilities, organizational proficiency, and keen attention to detail.
Demonstrated ability to collaborate effectively with cross-functional teams, managing multiple projects within a dynamic, fast-paced environment.

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