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VP Director, Data Analytics

2 months ago

Philadelphia, United States Calcium+Company Full time
VP Director, Data Analytics

Technology Department

Reports to: SVP, Data, Analytics & AI Innovation

Job Summary

The VP Director, Data Analytics will be a strategic leader responsible for driving the vision, strategy, and execution of our data analytics and digital initiatives. This role will oversee the development and implementation of data-driven strategies that enhance our marketing efforts, optimize customer engagement, and drive business growth. The VP will work closely with cross-functional teams to ensure that our digital strategies are aligned with our overall business objectives. In this hybrid role, you will be expected to spend a minimum of 2 days per week on-site at a Calcium+Company office or client location.

Key Job Responsibilities

(Duties may include, but are not limited to all or some of the following)

  1. Strategic Leadership:
    • Develop and lead the Company’s data analytics and digital strategy to support business goals and enhance competitive advantage.
    • Collaborate with senior leadership to align data analytics and digital initiatives with overall company strategy.
    • Stay abreast of industry trends and emerging technologies to ensure the Company remains at the forefront of digital innovation.
  2. Data Analytics:
    • Oversee the collection, analysis, and interpretation of data to inform strategic decisions.
    • Develop and implement advanced analytics models to improve marketing performance and customer insights.
    • Ensure data quality, governance, and compliance with relevant regulations and standards.
  3. Digital Strategy:
    • Lead the development and execution of digital marketing campaigns to drive engagement and conversion.
    • Work closely with our Engagement Strategists and optimize digital channels to enhance user experience and achieve marketing objectives.
    • Implement and manage marketing automation tools and platforms to streamline and enhance digital marketing efforts.
  4. Team Leadership:
    • Build, mentor, and lead a high-performing team of data analysts, digital marketers, and strategists.
    • Foster a culture of innovation, collaboration, and continuous improvement within the team.
    • Provide guidance and support to team members to achieve their professional goals and deliver outstanding results.
  5. Performance Measurement:
    • Establish key performance indicators (KPIs) and metrics to measure the success of data analytics and digital initiatives.
    • Regularly report on performance and provide insights to inform strategic decisions.
    • Identify opportunities for optimization and continuous improvement based on performance data.
  6. Cross-functional Collaboration:
    • Partner with client IT, marketing, sales, and other departments to ensure seamless integration of data analytics and digital strategies.
    • Collaborate with external partners, vendors, and agencies to enhance capabilities and deliver innovative solutions.
Job Qualifications
  • Bachelor’s degree in data science, Marketing, Business, or a related field; Master’s degree preferred.
  • 10+ years of experience in data analytics, digital strategy, or a related field, with a proven track record of driving business growth through data-driven initiatives.
  • Strong leadership and team management skills, with experience leading cross-functional teams.
  • Expertise in data analytics tools and platforms (e.g. Looker Studio, Tableau, SQL).
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Marketo).
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Knowledge of the healthcare marketing industry is a plus.
  • Entrepreneurial spirit, ability and approach to team building.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Attention to detail and a commitment to delivering high-quality work.
  • Must be able to work on-site a minimum of 2 days per week in a Calcium+Company office or client location.
About Calcium+Company

Calcium+Company is an award-winning health communications agency dedicated to nourishment for life, led by CEO Judy Capano and Group President Greg Lewis. With more than 140 employees and offices in New York, Philadelphia, and Mexico City, Calcium+Company offers a range of leading-edge strategic, creative, and engagement services designed to nourish brands and drive business success. It also focuses on being a nourishing force for its people and the wider community. Calcium was recently awarded MM+M Independent Agency of the Year with PE Backing.

Please visit us at www.calciumco.com and follow us on LinkedIn and Instagram.

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