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Associate Product Marketing Manager

2 months ago

Carlsbad, United States Brasseler USA Full time

Associate Product Marketing Manager

JOB OVERVIEW: This position will be responsible for assisting and supporting the management of the extensive core orthodontics portfolio of products. To be successful in this role, the candidate will need to be very detail-oriented with an ability to learn quickly. Candidate will need to be able to work collaboratively with other functions such as engineering, regulatory, sales, operations, and procurement to ensure that product changes are made on time or new products are launched on an aggressive schedule. KEY RESPONSIBILITIES: Update product specification documents to ensure accuracy and compliance with internal and country regulations. Update product Instructions-for-Use and processing product specification changes Shepherd the changes through the organization’s enterprise and quality systems. Gather product and customer requirements. Assist with defining the product vision and working closely with engineering, sales, and downstream marketing to ensure revenue and customer satisfaction goals are met. Work closely with downstream marketing to develop marketing materials for customers that highlight the most relevant attributes of the products and educate our customers about how best to use the product. Analyze sales and trends of current products and make recommendations of which products to promote more heavily, maintain, or discontinue. Conduct trade research on the product offerings inclusive of competitive, client, pricing and identify industry trends to support the development of new products. Develop and follow project plans and create status reports to monitor projects. Work closely with development or vendors and engineering to ensure feature sets exceed customer expectations. Continuously monitor, measure and report on key business metrics. Identify areas for improvement and provide recommendations. Become very knowledgeable and the go-to company resource on assigned products. May need to visit customers and attend industry events. SPECIFIC KNOWLEDGE & SKILLS: Ability to lead small cross-functional projects and participate in larger cross-functional projects Possesses good public presentation skills both internal and external (customer-facing) Must possess strong project management skills Must be proficient in Microsoft Office suite, especially Excel GENERAL SKILLS & COMPETENCIES: Good understanding of industry practices Proficient with tools, systems, and procedures Basic planning/organizational skills and techniques Good decision making, analysis and problem solving skills with ability to multi-task Good verbal and written communication skills Good presentation and public speaking skills Good interpersonal skills Basic conflict resolution skills Developing professional credibility MINIMUM WORK EXPERIENCE: Typically 1 to 4 or more years of increasing responsibility in terms of any applicable professional experience. PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. TRAVEL / PHYSICAL DEMANDS: Travel typically less than 10%. Office environment. No special physical demands required.

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