Senior Product Manager, Marketing Analytics

7 days ago

Carlsbad, United States Zynga Full time

Zynga is a leading developer of the world's most popular social games that are played by millions of people around the world every single day. We are headquartered in San Mateo and have additional offices in the U.S, Canada, Europe and Asia. Since our founding in 2007, our mission has been to connect the world through games and delight consumers with social gaming experiences. To-date, more than one billion people have played our games across Web and mobile, including Harry Potter Puzzles & Spells, FarmVille series, Zynga Poker, Words With Friends, Toon Blast, Merge Dragons, Empires & Puzzles, Hit it Rich Slots, CSR2 and more.

We're searching for a Senior Product Manager on our Analytics team who can help drive the team’s product vision and strategy. This Senior Product Manager will work closely with Zynga’s marketing teams to understand their technological needs as they build out engaging experiences for our new and existing player base. Projects will range from development of automation tools, data pipelines, and ML models empowering marketers to effectively and efficiently meet their business objectives.

Zynga is known for its data-driven culture, its entrepreneurial mindset, and its fast-paced, challenging work environment where each individual can make a difference. We value strong analytical skills, problem-solving and quantitative experience. We look for great communicators, leaders and team players.

Main Responsibilities
  • Establish the product vision and strategy that will help improve marketing operations and performance across our business.
  • Partner with marketing teams to understand user needs and establish success criteria with clearly measurable objectives and key results to deliver a great end-user experience.
  • Partner with a world-class team of Engineers, Analysts, and Data Scientists to execute on product deliverables and deliver on the team’s mission.
  • Impact end-to-end product lifecycle of features spanning multiple areas.
  • Evangelize products within global organizations including marketing teams, data scientists, designers and leadership teams.
  • Collaborate to solve novel problems introduced by the ever-changing and increasingly challenging marketing data ecosystem.
  • Be or become an expert in Marketing data strategies and technologies including key vendors in the space, pros and cons of competing approaches, and trade offs involved with different strategies.
  • Implement best in class product development and management practices.
  • Communicate concisely and influence outcomes.
  • Develop the product roadmap and build alignment on prioritization which drives product execution.
  • Define and analyze metrics that inform product success & health.
  • Act as the glue between Marketing and Analytics teams to ensure all the teams are moving towards the same goal.
Desired Skills and Experience
  • Strong analytical and problem solving skills a must with a Bachelor/Master degree in Computer Science, Engineering, Economics, Marketing, or Business.
  • 4+ years of professional experience in a product management role.
  • Prior experience in working with Marketing teams or building marketing technology solutions.
  • Solid understanding and experience within mobile marketing measurement, with privacy considerations and analytics.
  • Demonstrated experience with scoping projects, collecting requirements, creating product specifications, carrying features from ideation to deployment.
  • Good knowledge of agile software development methodologies and software development life cycle.
  • Demonstrated experience in collaborating across global teams in different organizations.
  • Experience with metrics-driven decision making.
  • Demonstrated capacity for developing and understanding strategy.
  • A track record for high performance and team/project leadership.
  • Enthusiastic, performance-driven self-starter and team player.
  • Excellent verbal and written communication skills.
What we offer you:
  • Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)
  • 401K Company Match Contribution (US)
  • RRSP/DPSP company match contribution (Canada)
  • Health coverage, dental, disability, critical illness, EAP, and life insurance (Canada)
  • Medical, dental, vision, EAP, life insurance, and disability benefits (US)
  • Virtual mental health and neurodiversity support programs
  • Global Fitness reimbursement program
  • Global Wellbeing Program
  • Financial wellness program with unlimited access to certified financial planners
  • Discretionary Time Off policy for many employees
  • Family planning support program
  • Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
  • Subsidized Back-up child care
  • Zynga happy hours and frequent employee events
  • Flexible working hours on many teams
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily players
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