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Marketing Manager

3 months ago

Dumfries, United States Colonial Downs + Rosie's Gaming Emporium Full time

Responsible for developing and implementing comprehensive pro-active strategies to maximize revenue through the creation and implementation of special events and promotions while promoting and exhibiting World Class Guest Service to all the Rose Gaming Resort employees and guests.

SPECIFIC DUTIES AND RESPONSIBILITIES

  • Assists in the development, implementation, and management of annual business plans that identify potential revenue opportunities, expense savings and describes marketing programs and services that will attain acceptable levels of revenue.
  • Determines financial effectiveness of programs and manages property marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Supports the senior director in assessing and developing reinvestment (direct mail etc.) strategy and is the point of contact for the advertising agency and any related contractors.
  • Leads the development and implementation of all promotions and events including New Member programming, drawings, giveaways, parties, special events, tournaments, and more. In addition, assesses the effectiveness of all promotions and events. This position also supports the player development initiatives where applicable.
  • Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Create SOPS for all departmental processes.
  • Plan and manage Group Sales initiatives.
  • Corresponds with guests to maintain good relationships; coaches team members to develop positive, service-oriented relationships with guests.
  • Implements, maintains and measures hosts new business, retention, and reactivation efforts.
  • Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
  • Other duties as assigned.
REGULATORY AND COMPLIANCE RESPONSIBILITIES:

In addition to the other duties described herein, each Team Member has the following responsibilities related to compliance with laws and regulations.
  • Attend required training sessions offered by the Company.
  • Obtain and retain required license(s).
  • Perform the duties described in compliance with local laws and regulations.
  • Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco.
  • Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the Team Member's department.
  • Have knowledge of the Property's programs to address problem gaming.
  • Report any acts of wrongdoing of which the Team Member may have knowledge.
EDUCATION, TRAINING, AND EXPERIENCE:
  • Bachelor's degree preferred in related field (or equivalent experience)
  • Ten (10) years equivalent supervisory experience.
  • The ability to lift, push and pull up to 50 pounds.


Certificates, Licenses, and Registrations: Virginia Racing Commission License

Valid Driver's License with a minimum of three (3) years driving experience.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.The employee may also be required to lift, push, and pull up to 25lbs.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.

A review of this description has excluded the marginal functions of this job which are incidental to the performance of fundamental job duties. All duties or requirements are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be expected to follow any other job-related instruction and to perform any other job-related duties requested by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.

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