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Sales and Marketing Director

2 months ago

Lakeland, United States Senior Living Management Full time

This is a great opportunity for a dynamic, creative and proven sales professional with experience specific to retirement housing, assisted living, long-term care or related fields.

Our Sales and Marketing Directors are responsible for:

• Achieving and maintaining minimal budgeted occupancy. • Accurate and timely completion of reports: Weekly Marketing Reports, occupancy reports, end of month community performance report, and any other reports as directed. • Assisting with creation, completion and implementation of Quarterly Sales and Marketing Plans as well as a quarterly competitive analysis. • Determining pricing and promotional recommendations for community based on competitive analysis and/or other pertinent information. • Participating in required sales meetings and conference calls. • Participate in the rotation of the (Sales) Manager on Duty weekend program as assigned. • Maintaining the sales tracking system. • Dedicating approximately 80 % of each work day to completing internal sales efforts, such as providing internal tours, scheduling sales calls, data entry, planning, etc. • Dedicating approximately 20% of each work day to external sales calls and professional relationship development. • Assisting with the completion of marketing pre-evaluations, scheduling of actual pre-move-in evaluations, completion of new resident move-in paperwork, coordination and communication of move-in dates. • Responding promptly to phone and in-person inquiries from referral sources and prospective clients. • Educating prospects about available programs and their benefits. • Participates in community outreach events.

Qualifications : • College degree preferred or equivalent sales and marketing experience. • A minimum of 3 years sales and marketing experience in a geriatric, rehabilitation, nursing and/or assisted living environment. • Proven track record of generating and closing high percentage of qualified leads. • Experience completing professional sales calls. • Proven outreach and professional networking skills. • Basic computer knowledge required. • Ability to utilize a calculator, copier, telephone and personal vehicle. • Self-motivated individual with good oral and creative writing, communication and interpersonal skills. • Ability to be on his/her feet for prolonged periods. • Ability to work some weekends as Manager on Duty. • Clean driving record.

This position offers a competitive compensation package, including health benefits, paid time off and employer-matched 401(k) retirement plan.

Equal Opportunity Employer & drug-free Workplace

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