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Content Marketing Specialist
4 months ago
Description
The Content Marketing Specialist creates engaging content to reach their respective audiences. This role is heavily focused on video content creation and will be involved in all steps of video projects, from concept to execution. This role plays a pivotal part in all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The Content Marketing Specialist will report directly to the Director of Marketing.
Job Duties And Responsibilities
Content production (filming, editing, production, and upload)
Filming primary YouTube videos
Social media strategy & analytics
Filming in-house content
Producing Feature Films
Taking and editing professional photos
Assisting in other projects & tasks as assigned
Requirements
Required Skills/Abilities:
Experience in content production. Whether you’ve spent time tinkering with the video editing software on your phone or produced a full-length movie, familiarity with modern content production tools (Final Cut, Premiere, Photoshop, Illustrator) will give you a leg up.
Social media literacy. We leverage YouTube, Twitter, Instagram, TikTok, and email to connect with our audience. Your feel for each platform and how to shape a message to match the medium will help you make an immediate impact.
A learning mindset. We’re big believers in “learning at altitude”. In this role, you’ll learn as you go and will make mistakes along the way. You’ll be pushed to produce great work and will need to recognize mistakes as opportunities for improvement, not confirmation that you’re a failure. If you can do that, you’re right for our culture.
Strong organizational skills. As you grow in your role, you’ll have multiple projects running alongside each other on different timelines. Your ability to prioritize & get things done in time will make you a star. If your to-do lists have to-do lists, you’ll be a great fit.
Education And Experience
Bachelor's Degree in Marketing, Graphic Design, Visual Communications or Video creating and editing related
Strong skills in Adobe InDesign, Photoshop, Illustrator, and PowerPoint
Video editing skills (Aftereffects, Premier preferred)
Proficient in Microsoft office
Proficient in editing software programs
Physical Requirements
Prolonged periods of sitting or standing and working on a computer
Must be able to lift 15 pounds at times
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