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Digital Commercial Revenue

3 months ago

Avon Park, United States AEG Full time
WTA Ventures is the commercial arm of the WTA, created in March 2023 as part of the WTA's strategic partnership with CVC Capital Partners. It aims to build upon the strong legacy of the WTA by further elevating the profile of women's tennis and accelerating commercial growth for the benefit of fans, players, tournaments, and all stakeholders in the sport.

Summary:

The Digital Revenue & Partnerships Manager is a key role; as we seek to transform our digital commercial propositions, deliver great value for our Partners, and develop new direct-to-consumer revenue streams. With the responsibility to grow commercial revenue across our digital estate, work with experienced sales and strategy agencies, as well as working very closely with our Product, Marketing and Tech teams. Collaborate and work with our Social Content & Editorial teams on a daily basis. Own and drive the digital commercial revenue KPIs - and with the support of our Performance & Insight team, will measure and track the initiatives that are bringing the most value to our Partnerships and business.

What we need:We need someone who truly understands digital advertising, sponsorship and sales - and who revels in innovation, strategy and creativity to build unique digital partnership opportunities, as well developing new revenue streams such as affiliate marketing. We are investing heavily in improving the experience and feature set of our owned channels, and believe that in doing so - and focusing on digital, we will not only significantly enhance the user experience for our fans, but that we will also substantially increase our inventory and range of sponsor-able assets.

To be successful in this role, you truly understand how to identify and package social media campaigns, how to develop a premium advertising offering on websites and apps, and how to derive the best yield from monetizing content off platform (e.g. ad revenues from YouTube). In addition, as a natural collaborator, the opportunity to work with our Product and Marketing teams to build a new affiliate business by sourcing and negotiating first-class retailers in all of our regional markets is something that excites you. You have exceptional contract negotiation skills and you are highly proficient at building Partner relationships.

Essential Duties & Responsibilities:

Digital sponsorship & advertising
  • Working closely with our Social Media Content and Web & App Product & Design teams, help identify, value and execute digital advertising and sponsorship packages and campaigns. This includes:
    • Creating go-to-market solutions for display advertising and sponsorable assets on our website and app for prospective and existing Partners.
    • Collaborating, briefing creative requirements, and working with our Social Media teams to create first-rate content social campaigns for our Partners.
    • Working with our internal Partnerships & Commercial team, and our external agency support to identify potential partners and form compelling digital sales propositions for inclusion in our broader sponsorship deals.
    • Constantly sourcing new go-to-market sales models and outreach programs, to attain prospective Brands & Partners.
Sales & Operations
  • Develop a sales model, working with internal and external Partnership teams, to enable the sale of premium ads, assets and video ads to Brands - creating media packages for sale and overseeing the reporting and targeting capability for our Brands and Partners. This includes:
    • Working with external AdOps support where applicable to run multiple campaigns, targeting and reporting.
    • Must be comfortable using multiple publishing platforms, in particular Google Ad Manager.
    • Working with our Insight and Reporting teams to ensure we provide our Partners with frequent reporting. and demonstrate the value of their media investment with us.
Direct to consumer
  • Support our affiliate sales business, by identifying and negotiating commission terms with multiple retailer partners who sell products that align to our audience (tennis, sportswear, etc)
  • Ensure we have the right retail partners and who sell products that our fans want, in order to maximise our affiliate sales. Our Product & Web teams will then create a highly optimised sales journey experience using data, personalisation and eCommerce conversion strategies to ensure our fans are directed to our affiliate partner website to make their purchase.
  • Work closely with Marketing & CRM teams, to ensure we appropriately target fans with our affiliate retailer offering across email and with on-site merchandising, in order to deliver revenue growth and meet targets.
Education and Experience:
  • Experience with selling digital sponsorship and advertising packages to Brands and Partners.
  • A passion for Sports, and ideally experience working in the Sports industry.
  • Superb knowledge of digital advertising and sponsorship - with experience of creating and packaging media plans & marketing themes to suit our Partners.
Required Skills and Competencies:
  • Proven record of digital advertising & sponsorship business and partner development
  • Exceptional contract negotiation skills
  • Highly analytical and able to provide clear insight to support decision-making and develop sales solutions
  • Excellent communicator - collaboration is at the heart of how you work
  • Strong understanding of AdOps
  • Uphold WTA Core Values: Be Progressive, Collaborative, Passionate, and show Integrity. These core values set the tone in everything we do, help us succeed on and off the court, make a difference in the community and create a premier, compelling global sport entertainment experience. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction - Together.
Travel Requirements:
  • TBD
Supervisory Responsibilities:
  • None
Position Type/Work Schedule:
  • Full Time, 40 hours a week. Typical schedule will be Monday-Friday. Must be available for occasional evenings/weekends.
Work Environment/Physical Demands:

Work environment characteristics described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions:
  • The noise level in the work environment is usually quiet to moderate
  • The passage of employees through the work area is average and normal
Physical Demands:
  • The employee is required to sit for long periods; use close/distant vision
  • Hear using the telephone
  • Bend at the waist and knee
  • Communicate verbally and electronically with worldwide constituency
  • Use hands and fingers to operate a computer and telephone keyboard
  • Must be able to lift 50 lbs.


The WTA is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:
  1. What salary range are you looking for? (Range required)
  2. Will you now or in the future require visa sponsorship?
  3. Are you legally eligible to work in the US or UK?