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Digital Marketing Coordinator

2 months ago

College Park, United States Southern Management Companies Full time

GET TO KNOW SOUTHERN:

Southern Management is the largest privately owned property management company in the Mid-Atlantic region. We own and manage apartment communities, hotels, mixed-use and commercial properties, but our business is people. We empower our team members to do the right things, in the right ways, for the right reasons. Be part of something worthwhile. Join our team


WHAT WE ARE LOOKING FOR:

The ideal candidate will have a thorough knowledge of, and passion for, digital marketing and social media with an understanding of how to use various digital channels for business purposes. The Digital Experience Coordinator will have strong written communication skills, with an ability to write in different voices dependent on the audience and the platform, a strong understanding of B2B and B2C email marketing campaigns, and a general understanding of paid media campaigns and website reporting (Google Adwords, Google Analytics, Facebook Analytics, etc.).


WHAT WE EXPECT FROM YOU:

Social Media Strategy and Management

  • Collaborate with SMC’s hotels and restaurant & retail partners to ensure a strong social media presence by monitoring, managing, and analyzing all social media programs with the goal of driving engagement and revenue
  • Analyze the long-term needs of the hotel’s social media strategy and offer data-driven recommendations that outline necessary changes to the social media and digital marketing plan
  • Source content through development and implementation of incentive programs, contests, etc.
  • Examine web and social analytics of our hotels and retail partners as well as our competition, to see where we can improve and what we should change about our overall social strategy
  • Expand SMC’s hotels social media offerings to new/relevant platforms such as TikTok, Yelp, etc.
  • Assist in the research and development of new and innovative strategies to promote SMC’s hotels and retail partners via social media
  • Provide on-site support for hotel-related events (important client events, trade shows, etc.) in the form of live posting, photography and other marketing needs
  • Assist with social media training for hotel team members and additional corporate team members


Email Marketing

  • Work closely with Manager and hotel General Managers on the planning, implementation, and management of email marketing campaigns
  • Identify target audiences and grow and manage email contact lists accordingly
  • Ensure mobile friendly and brand aligned email marketing templates and campaigns
  • Draft, proofread, send, and monitor performance of all email marketing campaigns
  • Work closely with hospitality division leadership and manager to regularly assess monetization and performance of email marketing and adjust strategy and tactics accordingly


Digital Content

  • Collaborate with marketing and hotel operations teams to develop social media promotions that help achieve corporate and hotel-specific marketing goals
  • Look for viral, shareable content online that can increase web traffic and social engagement
  • Create and manage editorial calendars for the creation of fresh content that fulfills the objectives of corporate and hotel-driven marketing strategies
  • Monitor hotel and 3rd party websites for accuracy (photography, descriptions, and other content)


Reputation Management

  • Manage online reputation for hotels through comprehensive monitoring of all relevant review and social media sites and responding to all reviews quickly and professionally
  • Partner with appropriate corporate and hotel operations teams to ensure all negative posts/reviews are responded to in an appropriate manner
  • Monitor trends in peer review and social media tools and applications and appropriately apply that knowledge to increase the success of the social media/reputation management program


Reporting

  • Aggregate data and create recurring reports to illustrate the strengths and weaknesses of hotels’ social media and reputation management trends versus those of our competitors
  • Measure the awareness and financial impact of social media and reputation management on overall marketing efforts
  • Create recurring reports on emerging social media and reputation management trends


General

  • Maintain knowledge and compliance with departmental policies, service procedures, & standards
  • Understand company’s emergency procedures and be able to apply them when necessary
  • Support Southern Management’s Mission, Vision, and Values
  • Comply with Southern Management’s policies and procedures
  • Perform other duties as assigned by Manager and/or Supervisor
  • Stay abreast of industry trends
  • Contribute to team/company engagement efforts
  • Proficient with MS office



JOB KNOWLEDGE & SKILLS:

  • Knowledge of various social media advertising platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, Yelp, Google, etc.)
  • Technical knowledge and competency in necessary systems and software (Microsoft Word, Excel, PowerPoint, etc.)
  • Excellent professional writing skills and written/verbal communication skills
  • Experience with web analytics platforms (Google Analytic, etc.)
  • Experience with social media/reputation tracking platforms (Hootsuite, ChatMeter, etc.)
  • Exceptional multi-tasking and problem-solving skills
  • Organized and detail oriented
  • Excellent time management skills
  • Excellent interpersonal communication skills


QUALIFICATIONS:

  • College degree or 2+ years demonstrated experience in social media marketing
  • High School Diploma or equivalent required