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CRM Marketing Specialist
1 month ago
Job Description
Experian Consumer Services (ECS) is looking for a CRM Marketing Specialist who will support the CRM Strategy team in developing and executing projects dedicated to engaging, retaining, and building loyalty with our customers. The CRM Specialist plays an important role serving as the main link between strategy and technical execution. In this role, you will be working with several team members to ensure that all campaigns are planned, coordinated, and executed on time, as we all have communicated to other partners. You will be motivated and organized and work toward a customer-centric philosophy.
As a CRM Marketing Specialist, you will primarily be responsible for end-to-end delivery; from capturing campaign requirements to planning, developing, and QA'ing communications.
Supports the CRM Strategy team with the planning and execution of important projects and campaigns, including on-time delivery, rush requests scheduling, audit support, and training.
Partners with CRM Operations to ensure that all planned communications are identified, tracked, and delivered
Manages production and implementation of all email campaigns while coordinating QA with Design and Copywriting teams
Responsible for coordinating all push planning, scheduling, development, and QA with CRM Program managers
Assists Program Managers and Account Managers with Cobranded email campaigns
Manages communications and updates in various channels to the CRM team and cross-functional teams
Reviews, confirms and updates calendars to ensure accuracy in campaign planning and execution
Qualifications
2 or more years of experience
Bachelor's degree preferred, marketing or technology-related
Your organizational and project management skills are awesome
Monitor and report campaign performance to clients and internal teams using tools such as Excel (which can perform complex functions), Google Sheets, Salesforce, and/or Tableau
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