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Marketing Specialist

1 month ago

Sarasota, United States Rite Technology Full time

Marketing Specialist

At RITE Technology, marketing is about understanding our clients and prospective clients and building awareness about how our products/services can satisfy their needs. Were looking for an experienced and versatile marketing specialist who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Develop email, performance marketing, and web designs, that drive lead nurturing tactics.

Daily and Monthly Responsibilities

Develop creative content and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

Bachelors degree in marketing, business, or a related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with an eye for creativity

Experience with marketing automation and CRM tools

Preferred Qualifications

Marketing degree a plus

Proficiency with online marketing and social media strategy

Proficient in WordPress

Proven experience designing interactive applications and networking platforms

Content development

Graphic design experience preferred

Established press and media contacts

Video blogging interest and experience a plus

Job Type:

Full-time in office. Work-from-home and hybrid work are not available for this position.

SALARY will be determined based on individual competencies. Estimate 25.00 per hour.

Benefits include:

-Exceptional company culture with a focus on career planning and advancement for all Team Members

-Voluntary participation in Health, Dental, Vision, Life, Disability

-Paid Time Off

-Paid Holidays