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Marketing Specialist/Social Media Manager

2 months ago

Albany, United States Living Resources Full time

Job Type

Full-time

Description

Living Resources is a non-profit human services agency. Our core purpose is to support and empower individuals with disabilities or other life-challenging conditions to live with dignity, independence, and happiness.

Living Resources works with, and for, families by providing peace of mind. All employees are to be respectful and supportive of families. We are working with them as partners, providing care and services.

To work for Living Resources is to make a difference in the lives of others. Living Resources provides individuals with disabilities and special needs the support they need to thrive and lead active, full lives. For many Living Resources employees, their work becomes an experience where they find fulfillment and develop both personally and professionally.

As the Marketing Specialist/Social Media Manager, you will support the Communications team, by advancing our organization's mission through developing and implementing comprehensive communication strategies. You will manage our social media accounts and craft compelling content across various mediums. Collaboration will be necessary as you will work with internal teams, key stakeholders, and external partners to align communication/marketing efforts with program goals, fundraising efforts, and events.

Responsibilities:

Marketing, Communications, and Public Relations

•Develop and implement integrated strategic marketing and communications plans and campaigns to advance brand identity, broaden awareness of programs, and increase visibility across key stakeholder audiences.

•Create compelling and impactful content, including graphics, videos, presentations, and written materials to effectively communicate the mission of the organization.

•Develop and implement PR strategies including media outreach, issuing press releases, and creating and maintaining media lists.

•Act as "brand ambassador", ensuring proper and consistent use of naming conventions, brand attributes, and logo.

•Remain up-to-date on and utilize the latest marketing, outreach, and branding trends and media.

•Monitor trends, analyze data, and adjust strategies to optimize performance and reach key performance indicators.

•Identify and collect relevant analytics to monitor the effectiveness of various marketing/communications strategies and initiatives.

Social Media, Website and E-Marketing

•Manage social media accounts, including content creation, scheduling, monitoring, and engagement.

•Work with staff and contractors to develop and implement social networking and internet strategies, develop content, and monitor and respond to inquiries.

•Manage website, including maintaining the integrity of website content and structure; monitoring and reporting on key metrics from Google Analytics; and utilizing Search Engine Optimization.

•Manage and execute email communications program, including monthly e-newsletters, campaign messages, and fundraising e-appeals.

•This position may also require the performance of different essential activities as assigned.

Requirements

  • Associate's Degree in marketing, public relations, communication, or other related field is required (Bachelor's Degree in these fields preferred).
  • Minimum of three years of demonstrated successful performance in marketing, public relations and/or communications, preferably with a nonprofit or government entity.
  • Tech savvy; proficient in MS Office, Google platforms, Adobe Creative Suite, MailChimp.
  • Advanced knowledge of major social media platforms.
  • Experience with graphic design software systems and word press website management.
  • Self-starter with the ability to work independently and collaboratively; create, compose, and edit quality written materials; gather data, compile information, and prepare reports, and meet tight deadlines.
  • Innovative and critical thinking skills are necessary while being detail-oriented and efficient.
  • Knowledge of the non-profit industry is a plus.
  • Strong interpersonal and excellent communication skills (written and verbal) and ability to work effectively with a wide range of constituencies in diverse communities.
  • Possess professional demeanor and commitment to high-quality service.
  • Valid Driver's License and authorized to work in the United States.


Benefits

We offer great benefits including Paid Training, Health, Dental & Vision Insurance, Health Reimbursement Accounts, Payment in Lieu of Health Insurance, Tuition Assistance, Retirement Programs and we have a Free On-Site Fitness Center in our main office in Albany

There are also opportunities to advance within our agency

Salary Description

50K-52K/year