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Lead Marketing Strategist

2 months ago

Albany, New York, United States Sodexo Full time

Unit Overview:

Your expertise in crafting strategic business initiatives is invaluable. You possess creativity and determination.

Relocation Assistance Available

Compensation Range: $80,000 - $90,000

Sodexo's Campus Division is in search of a seasoned Senior Field Marketing Specialist for a prominent university.

The Senior Field Marketing Specialist will enhance the customer journey through a meticulously designed marketing approach aimed at boosting sales and elevating customer satisfaction. This role involves drafting communications for students and clients to ensure program awareness and managing event logistics. The Field Marketing Specialist will actively engage with the student community to gather genuine feedback and suggestions while supporting the Sodexo website and social media platforms, analyzing data, and collaborating with clients to create engaging content for students. If you have a proven track record of effectively presenting to leadership, engaging with the student body, mentoring marketing interns, and implementing innovative concepts in campus dining, this role represents an excellent leadership opportunity.

Key Responsibilities:

  • Collaborate with Managers, Clients, the District Manager, and Vice President on all marketing-related matters.
  • Oversee and coordinate all marketing activities at the account, working through other Managers, Supervisors, and Frontline Employees.
  • Utilize social media effectively.

Marketing, Communications & Public Relations:

  • Develop a strategic marketing, communications, and PR program that enhances the image and market position of University Dining.
  • Manage all marketing and communications activities for University Dining, including publications and social media engagement.
  • Ensure the desired image and position of University Dining are consistently communicated across all platforms.
  • Conduct relevant market research focusing on student engagement and participation.
  • Coordinate activities to monitor trends and develop strategies for optimization.
  • Lead assigned projects, such as promoting meal plans, increasing retail revenues, and organizing special events.
  • Oversee the production and distribution of all University Dining publications.
  • Manage the visual presentation of all University Dining's print materials, social media, website, and promotional materials.

Client Relations:

  • Consult with University Dining staff and key team members to maintain a strategic outlook.
  • Coordinate critical client communications, including annual plans and semester reviews.
  • Engage in client meetings to align University mission and values with programming.

Qualifications:

  • Exceptional creative, strategic, analytical, organizational, and sales capabilities.
  • Adept at managing multiple projects in a fast-paced environment and meeting tight deadlines.
  • Commitment to collaborative leadership and cross-functional teamwork.
  • Strong interpersonal and written communication skills.
  • Experience in designing and implementing annual marketing, communications, and public relations plans.
  • Proven ability to develop and manage multi-channel communication strategies.
  • Familiarity with current trends in the Hospitality, Foodservice, and Educational sectors is highly preferred.
  • Experience in budget development and management.
  • Demonstrated success in delivering presentations.
  • Experience in overseeing the design and production of print materials and publications.
  • Track record of influencing and driving continuous improvements.
  • Strong analytical skills, including proficiency in Microsoft Excel, and experience in reporting and data analysis.
  • Minimum of 3 years' experience in marketing.

Benefits:

Sodexo provides a comprehensive benefits package, including paid time off, holidays, medical, dental, vision, 401K, and access to ongoing training and development programs, tuition reimbursement, as well as health and wellness initiatives.

Equal Opportunity Employer:

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.