Growth Marketing Analyst

4 weeks ago

Watertown, United States Cirkul Inc Full time

About Cirkul, Inc. Cirkul Inc. is a venture-backed, direct-to-consumer startup company that develops transformational hydration products that reimagine how flavored beverages are created, personalized, and enjoyed at home and on the go. Overview Cirkul is a rapidly growing beverage technology company (Avg. Revenue CAGR of >150% over the past 4 years). We're seeking a growth-focused marketer with media buying, ecommerce, and analytics experience to manage performance marketing campaigns. As a Growth Marketing Analyst , you’ll be an integral piece of our growth team executing and optimizing acquisition campaigns across multiple channels and partners. You’ll work closely with our Growth Marketing Manager and our brand marketing teams to streamline all the various elements to deliver successful campaigns that ultimately grow Cirkul’s sales in both online and offline environments. Responsibilities: Support overall acquisition marketing strategy and lead day-to-day execution across paid digital and other performance marketing channels Responsible for campaign planning, setup, ad trafficking, daily reporting, ongoing optimizations Flawless campaign execution including QA processes Plan, implement, manage, and optimize performance-driven campaigns in ad platforms, specifically social media and search platforms Pull, analyze, and visualize data using Excel/Google Sheets Collaborate closely with influencer marketing and customer service teams to drive strong customer retention Support Growth Marketing Managers with channel implementation and experiment execution Keep up-to-date on industry trends and share with the greater marketing team Qualifications: 1-2 years of experience in paid marketing channels and familiarity with performance optimization Solid understanding of digital marketing and analytics Analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy Familiarity with A/B testing best practices as it relates to improving efficiency and scale within media campaigns Highly detail-oriented and ability to stay organized among multiple projects and tasks occurring simultaneously An innate understanding of user behavior on digital platforms and how to best engage with those audiences Strong written and verbal communication skills with the ability to negotiate Solution-oriented mindset Ability to be an individual contributor and a valuable team player Familiarity with analytical platforms such as Google Analytics, Facebook Ads Manager, TikTok Ads Manager, Affiliate platforms, etc. The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office. Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. #J-18808-Ljbffr

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