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Product Marketing Manager
2 months ago
Job title: Product Marketing Manager (Beauty)
Job Description
Our client, a leading clean beauty brand is looking for a Product Marketing Manager to help develop a global product portfolio, innovation pipeline, and product marketing strategy to drive growth and market share.
Responsibilities:
Gather and analyze data to make recommendations for product portfolio, including consumer insights, sales data, comprehensive competitive analysis, and input from retailers and markets.
Ensure accurate and timely issuance of marketing briefs for all new products and sampling, clearly communicating project details and objectives to all cross-functional partners.
Develop and brief promotional product programming (sets, GWPs) to help support the needs of the sales channels.
Manage the annual sampling plan.
Anticipate, identify, and seek resolution of developmental and operational issues throughout the product launch process.
Prepare pricing analyses and provide SRP recommendations for portfolio architecture, new launches, and limited-edition product pricing.
Manage the cost of goods for launch programs and make cost savings recommendations.
Support presentation development for key internal and external product marketing meetings.
Work with sales and demand planning to prepare volume opportunity estimates and drive global forecasts.
Prepare timely communications for retailers and markets including product launch calendars, pricing, positioning, strategies, and support.
Communicate new product messaging, claims development, and educational support stakeholders.
Work with retailers and markets to ensure product strategies and objectives are being met.
Qualifications:
Bachelor’s degree; MBA a plus
5+ years of experience in Product Development Marketing preferably within the prestige beauty industry, in both makeup and skincare, leading the process end to end.
Experience with Gift with Purchase, Promotions, and Gift Sets.
Packaging knowledge and manufacturing understanding (both basic and promotional product).
Product development knowledge, including process, lead times, and systems.
Regulatory (Global) knowledge, including claims.
Strong customer understanding, with an eye for innovation and future trends.
Advanced Excel skills.
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