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Head of Social Media

4 months ago


New York, United States Dose Full time

Position Overview

Welcome to Dose, a forward-thinking and rapidly growing supplement brand. We are seeking a dynamic

Head of Social Media and Influencer

to spearhead our social and influencer strategy. This role is integral in defining and enhancing our brand's online presence, focusing on Instagram and TikTok. The ideal candidate will bring creativity, strategic insight, and a passion for digital storytelling to drive content innovation, platform engagement, and audience growth.

This role is fully remote and will require quarterly travel to the Dose HQ in Miami, FL.

Content Creation and Strategy Execution

Responsible for developing and implementing the overarching organic social media strategy, guiding content creation, platform engagement, and audience growth initiatives Develop on-brand, strategy-aligned content that leverages current platform trends, reflecting our brand’s style, voice, and aesthetics, while repurposing existing content libraries for new concepts Conduct pre-production preparation for video/photo shoots, including sourcing talent, securing locations, content planning, creative direction, and creating storyboards. Develop detailed post-production briefs for in-house video editors to bring videos to life Regularly create engaging and unique content for Instagram and TikTok that fosters audience interaction, increases company site presence, and promotes participation Collaborate with the paid media team to maximize collaboration opportunities, ensuring a cohesive strategy across paid and organic efforts

Influencer Partnerships:

Develop and implement a comprehensive influencer strategy, conducting ongoing relationship management. Manage an influencer relationship tracker to keep track of all interactions, ensuring efficient management of partnerships Oversee the entire outreach process, including email negotiations, contract generation, and creative brief development, to align influencer content with brand goals Track and manage monthly influencer budget

Performance Analysis and Trend Monitoring

Analyze social media and influencer performance using analytical tools, driving strategy with insights and tracking against KPIs through weekly, monthly, and quarterly reports

Requirements

3-5 years in the social media marketing space, brand experience is required Demonstrated success in growing Instagram and TikTok brand pages, with a strong portfolio showcasing past achievements and strategies implemented. Managed influencer campaigns from start to finish with proven success in driving results Experience in utilizing data analytics to inform and drive creative strategies Comfortable with being in front of the camera 3-5 years of experience in the social media marketing space, preferably with direct-to-consumer (DTC) brands

Why Join Us?

At Dose, you’ll be part of a vibrant team that values innovation, creativity, and impactful storytelling. We offer a collaborative environment where your work directly contributes to our brand’s growth and success. If you’re passionate about social media and want to make a significant impact in a fast-paced, dynamic company, we’d love to hear from you.

How to Apply

Please apply by submitting your resume and a portfolio showcasing your achievements in social media marketing. Highlight your experience with Instagram, TikTok, and any successful campaigns you’ve led or contributed to.

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