Marketing Manager

3 weeks ago


Akron, United States CareerBuilder Full time

Job Description

Job Description

A Northeast Ohio Engineered products manufacturer has an immediate opening for a Marketing Manager.
Job Summary:
The Marketing Manager is responsible for developing and implementing the marketing strategy to generate leads and increase market awareness of our innovative products.
Key Duties and Responsibilities:
Collaborate with the President, Sales team and others to develop and implement marketing strategies that generate leads and broaden market awareness of products.
Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, LinkedIn and others.
Develop and implement the website strategy including updates, new content, videos, blogs and white papers.
In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content.
Assist with preparations and executing trade shows, both direct shows and Channel Partner events including establishing show objectives, messaging, contracts, exhibit hall coordination, logistics, setup and teardown.
Develop relationships with Channel Partners to leverage our marketing activity through collaboration with them.
Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers.
Create content for marketing communications including copy, videos and still images.
Develop brochures and promotional pieces.
Manage the marketing communications calendar.
Other duties as applicable.
Essential Traits:
Excellent communications and interpersonal skills.
Able to multi-task and manage multiple priorities effectively.
Results oriented and data driven to assess and improve results.
Operates effectively in a team environment.
High degree of accuracy, attention to detail and strong organizational skills.
Hard working, hands-on with a high sense of urgency.
Innovative; develops and implements new ideas.
Achieves results by working with outside contractors as needed.
Key Metrics:
Lead generation quality and quantity.
Company Description The Kyntronics SMART Electro-Hydraulic Actuator combines the Benefits of Both Electro-Mechanical Actuators (EMA) and Traditional Hydraulics while eliminating their shortcomings. Resulting in an actuation solution with superior functionality at a lower price point.

Company Description

The Kyntronics SMART Electro-Hydraulic Actuator combines the Benefits of Both Electro-Mechanical Actuators (EMA) and Traditional Hydraulics while eliminating their shortcomings. Resulting in an actuation solution with superior functionality at a lower price point.
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