Marketing Content Manager

2 weeks ago

Akron, United States Sequoia Financial Group Full time

At Sequoia Financial Group, we’re dedicated to helping people live their life, their way. With teams who deliver more with each year that passes, our clients never have to worry about outgrowing us. Instead, our forward-thinking approach means we’re positioned to meet their needs today and tomorrow, as we continue to grow, expand, and enrich more lives through planning that endures. At the heart of our culture are three core values: integrity, passion, and teamwork. Integrity drives everything we do, as we act transparently to create honest and consistent experiences Passion is a daily habit that we view as our pathway to excellence Teamwork is an operational imperative we’ve built into how we make decisions, how we plan for the future, how we solve problems, and how we serve every client Summary of the position The Content Manager (CM) oversees the development, distribution, and strategic efforts of creating messaging to inform and and engage our diverse client and prospect communities. The CM will work collaboratively across the marketing team and with a broad selection of subject matter experts across the organization to develop anchor and distributed marketing content. The CM is a member of the marketing team which includes approximately eight internal team members and nearly a dozen external resources and contract partners. Responsibilities Managing all content development projects including the expansion and refinement of our company brand book Work across departments to build anchor content on core topics that impact communications across the firm Own and manage the editorial calendar for distribution across our owned channels Collaborate with digital marketers for content usage and refinement for growth marketing campaigns Lead team of internal and external writers to meet editorial deadlines creating engagement and brand recognition Firmly establish the Sequoia voice and POV and ensure it is consistent across all media Contribute to the writing team as needed as both a writer and editor Required Skills/Experience Minimum 5 years content marketing experience Minimum 2 years in content leadership impacting all aspects content creation and distribution Minimum 3 years experience marketing expertise-driven services or products (consulting, legal, financial, etc.) Minimum 3 of experience writing for social media, website, and other online platforms with a focus on business growth objectives and SEO best practices Experience providing structural content solutions for diverse content formats, including but not limited to: text, video, audio, images, algorithms. Experience with end-to-end publishing workflows and associated systems spanning authoring, content management, content delivery, and end-user content consumption. Bachelor's Degree required Competencies Highly organized and detail-oriented. Motivated and able to work with minimal supervision. Collaborates well on a team. Strong oral and written communication skills. Must be able to speak clearly and persuasively in positive or negative situations; good listening skills; and strong presentation skills. Superior and recognized writing skills Ability to prioritize and plan work; attention to details; effective time management; setting goals and objectives. Ability to come up with creative ideas Strong leadership and management skills Detailed knowledge of current online tools and marketing trends, including SEO Ability to solve problems swiftly Excellent analytical skills

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