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Global Media Analyst
1 month ago
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity: Mattel is looking for an in-house YouTube global paid media analyst to work across the full brand portfolio. The role is responsible for analyzing YouTube data in order to build reports and provide recommendations to the Mattel paid YouTube team. We are looking for a team player to collaborate with the larger organization and external partners to deliver across all YouTube Channel & Viewership KPIs. What Your Impact Will Be: Analyze campaign performance, evaluate and interpret data, and prepare detailed reports on findings with actionable insights. Partner closely with the media buyers to provide recommendations for optimizations against media KPIs ultimately influencing media strategies. Ensure KPIs are met, while also maintaining CPV efficiency. Research YouTube trends and provide updates to the Mattel paid YouTube team and Mattel marketing organization. Conduct ad hoc analysis. Collaborate with internal IMC teams to implement data-driven strategies and creative alignment to improve overall Mattel YouTube performance. Manage a database of media metrics and perform regular updates and maintenance to ensure data accuracy and reliability. What We’re Looking For: Bachelor’s degree in Marketing/Business/Communications or related preferred. 1+ Years YouTube Media analytics & execution required; Toy/Kid, Entertainment or Retail experience a plus. Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms. Experience with YouTube partners such as Zefr and Channel Factory are a plus. Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.). Google Data Studio experience a plus. Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. The annual base salary range for this position is between $71,200 and $87,000. **This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities. #J-18808-Ljbffr
