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Campaign Marketing, Senior Analyst

3 months ago

Denver, United States Kansas Action for Children Full time

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. Salesforce is seeking a Sr. Analyst, Brand Campaign Operations to lead the execution, budget management, and optimization of our AMER Brand campaign that inspires and educates our audience on who we are and what we do. You will have an active role in supporting our core brand messages that tell the Salesforce story. Our candidate will work hand in hand across multiple global cross functional teams - campaign strategy/comms, production, creative, product marketing, digital, and content - to build a world-class audience journey that educates through innovative media, digital experiences, and impactful content. On any given day the candidate will find himself/herself/themselves responsible for (but not limited to) the following business critical areas: Drives timely and efficient execution of AMER tactical media plan in partnership with cross-functional teams and Initiative our media agency of record. Accountable for maintaining media budget, fluctuations in spend, approvals, etc. Owns end-to-end operations processes to traffic all creative assets (ad units, video, audio, etc) to ensure timely and accurate launch of media in market. You'll be flexing across the brand portfolio to support different teams' trafficking needs as they arise Drives production of a large breadth of creative assets (from banner assets linear TV commercials) in partnership with our campaign strategist, creative, and project managers to ensure assets are built to spec and designed with an audience/channel first approach. Manages overall production budget and timeline across multiple business priorities. Owns documentation for media live market, audience journey map, variations of messaging, etc. for cross-functional/execution stakeholders. Point of contact for global teams; partners with localization for proper handoff, regional requirements Helps to maintain an analytics framework to measure program performance through paid media metrics, Google Analytics performance data, website conversion, and brand recall. Proactively partners with the immediate team to test, measure, and report on the impact of campaign activities so campaigns are continually optimized quarterly. Identifies process gaps/pain points to streamline operations across campaign execution, budgeting, reporting, and planning In order to be successful in this role the ideal candidate will be someone who has/is: Ability to manage multiple initiatives and track record for delivering under tight deadlines Strong analytical skills to measure campaign performance and identify areas of optimization. Ability to navigate Google Analytics and identify meaningful insights. Demonstrates an expert knowledge of ad assets, channel/creative best practices to inform briefs; ability to synthesize campaign specs from agencies and speak to best practices for delivering and optimizing campaigns Demonstrates a passion for detailed campaign execution Strong writing, presentation, and communication skills. Solution-oriented mindset, problem solver personality A proven track record building strong cross-functional relationships in a highly matrixed environment Accommodations If you require assistance due to a disability applying for open positions please submit a request via this . Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are... For full info follow application link. Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

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