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Social Media

2 months ago

Denver, United States MACS ADVENTURE LIMITED Full time
Social Media & Community Manager

$70K - $85K (dependent on experience)

Denver, CO (office in the RiNo area, required 2 days a week)

Opportunities to join an adventure tour operator undergoing global brand expansion rarely come along To continue our growth, we are looking to hire a full-time adventure-loving Social Media & Community Manager to join the journey here at Macs Adventure as part of the Global Marketing Team (position is located in Denver, CO).

Working alongside the other talented members of the Macs Adventure Marketing team, the Social Media & Community Manager will be responsible for driving Macs' community, advocacy and emotional loyalty through global organic social media strategy, planning and delivery, as well as community management, total follower acquisition, influencers, and US-focused events for the Macs brand. Additionally, this role will serve as the local week-to-week go-to for the US-based PR agency partner on quick-turn requests.

In doing so, you'll play an integral role in our mission by delivering emotionally appealing and brand-igniting content via organic social media and influencer storytelling, and engaging events & community activation that elevate and conveys our brand to the market.

As a member of the Global Marketing Team, the Social Media & Community Manager will report to the Head of Marketing Operations, Jeff Werkheiser. This role will partner closely with our Brand Team, Performance Marketing Team, and our Go-To-Market Campaign Manager, among others, and will play a big part in the growth and success of Macs Adventure.

About Macs Adventure

We're an adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 30,000 customers on over 600 walking and cycling trips to destinations around the world, we employ over 180 people across the UK, US and Germany who share our purpose tolead, advocate & enable self-guided, active travel as a positive force for people and planet.

Our Culture

We're an adventurous business with an ambitious vision. Our aim is to triple the size of the business by 2026. We want to do this the right way and have set ourselves another important goal of achieving BCorp status within the next year.

Our culture reflects these ambitions. We're a fast-paced organization and we like to have fun along the way. We're looking for people who can grow with Macs and join us on our journey. It's not the easy route - we're looking for people who enjoy challenges, love learning and want to make an impact and relate to our core values;
  • Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs' unique brand of self-guided, active travel and shout about it. As more travelers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace new opportunities. Carpe diem
  • Take a different path: We're not different for different's sake; but we won't succeed if we're just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I'm doing authentically Macs?
  • Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers', suppliers' and each other's shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
  • Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability - it's yours, not someone else's, problem. We step up and help our team mates when they need us.
What you'll do;
  • Develop and deliver the organic social media strategy, from planning and calendaring, through content development (working with Macs designers) and execution (posting & promoting) across Macs channels (Facebook, Instagram, X, Pinterest, etc.)
  • Ongoing community management across social media channels and the Macs Adventure Facebook Community Group, monitoring comments and responding as needed; collaborating with other Macs team members for additional time zone coverage, off hours, and continuing plans for support
  • Lead the Macs Adventure influencer program, identifying new content partners and facilitating relationships, trip coordination, budgets
  • Drive Macs' social media channels and the Facebook Community Group follower targets, leading innovative acquisition campaigns
  • Assess and measure content performance, via engagement and other relevant metrics to optimize plans, pivot direction, or expand forward
  • Plan and execute local US events as appropriate within the greater strategy and budget, for example - participation in relevant adventure travel or industry trade shows, community events, or gatherings of outdoor adventurers
  • Support US Public Relations, serving as the local on-the-ground US representative to help field quick-turn communications needs
What you'll bring;
  • 2-4 years' experience with hands-on execution of social media channels, Influencer programs, and community management for a consumer brand
  • Some experience in supporting PR and Communications tasks, media requests, and external agency partners
  • Passion for coordinating events and energized by getting the brand out there, with excellent organizational skills from start to finish
  • Able to multi-task, prioritize and establish deadlines to ensure competing objectives are met
  • Interpersonal and team skills enable you to build great relationships internally and externally
  • Comfort with receiving feedback, assuming positive intent
  • High level of emotional intelligence
  • A highly confident, competent, and articulate individual who can communicate professionally across all levels
  • Learning & growth oriented - you are hungry and motivated, and see this opportunity as a Social Media & Community Manager at Macs as a great next step in your career journey
  • A hands-on individual willing to go the extra mile for customers, colleagues, and the business
  • Confident in using your initiative and communicating effectively with peers and senior management from other departments
  • Excellent organizational skills allow you to work in a structured way across multiple projects and brands
  • Pride in your craft, with an innovative attitude and the humility to serve
  • You have a personal passion for active and adventure travel
Not essential, it would be a bonus if you;
  • Have worked within a global team, across multiple countries and time zones
  • Comfort with light content editing (still images or social media reels, for example) as needed
  • Experience on the Paid Social Media side, setting up and executing ad or acquisition campaigns
  • Experience using a project management system such as Monday.com
The knowledge and skills we've listed represent "the perfect candidate." No one's perfect and we know the 'confidence gap' can stop brilliant people applying. If you love the sound of this opportunity please apply, we'd love to hear from you.

You could belong here;

To deliver adventures for more than 30,000 customers we need to build a company that's reflective of their diversity. We're building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.

What we'll offer

As well as your salary;
  • WORK WEEK: A 37.5-hour work week (7.5 hour work day)
  • PTO + HOLIDAYS: Initially 15 days PTO increasing to 20 days after 6 years' service, plus 10 paid federal holidays
  • BIRTHDAY BOOSTER: An extra day off on your birthday
  • HEALTH BENEFITS: Up to 80% Employer paid health, dental and vision insurance
  • TRAVEL INSURANCE: Travel insurance reimbursement
  • FAM TRIP: Fully paid "FAM" trip (familiarization trip) to experience one of the adventures we sell for yourself
  • PRE-CHECK: TSA pre-check reimbursement
  • 401(K): Optional enrollment in the company 401(K) plan after 6 months
  • DISCOUNTS: Great discounts on Macs Adventure trips
  • FLEXIBLE WORKING: To promote a flexible, hybrid working model, we have a minimum 2 days per week in the office (must be based in the Denver metro area)
  • GETTING TOGETHER: Regular team meetings and annual Macs Fest
  • CULTURE: You are part of a global team with opportunities to collaborate internationally with other offices and even work in them occasionally
  • L&D: We support your self-guided learning journey to make the most of your strengths
  • IMPACT: The opportunity to make a difference to people's lives and the planet
  • TRAVEL: Occasional international travel
  • PRO DEALS: Access to outdoor industry discounts


DepartmentBrand MarketingLocations1031 33rd St, DenverRemote statusHybrid Remote