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Job Description - Manager, Digital Marketing (2402838)
Manager, Digital Marketing
Job Number:
2402838
United States-New Jersey-Hoboken
Company Overview
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Newell Brands’ Integrated Marketing manager is responsible for turning brand priorities and objectives into tangible data-driven strategies and KPI-led campaign plans. He/she works closely with domain expert counterparts to create and oversee robust national activations in close support of paid media and agency partners. Our Integrated Marketing manager acts as the key interface with brand management to increase agility, simplify processes and steward advertising spend optimizations. This role plays a critical part in the Digital Marketing team as he/she translates business segment activation calendars, innovation launches, big bets and budgets into digital priorities and extends best practices across segments and brands. He/she will orchestrate development of the plans and programs necessary to help meet omni sales and share targets. He/she must be collaborative, thrive in ambiguity and advocate for teamwork. Successful performance in the role is measured by revenue targets as well as digital marketing return on investment.
Primary Responsibilities:
Partner with brand management teams as a key voice of the digital team to both understand their plans in order to influence marketing tactics and activities based on priorities.
Lead and develop digital marketing business reviews with digital and brand team – which analyze their performance, identify challenges/opportunities with coordinating actions to address, and develop activation programs to accelerate growth
Integrate various cross-functional inputs into overdrive or close-the-gap scenario planning leveraging knowledge of our business categories, evolving digital channels and target audiences
Drive annual brand planning process to inform digital teams of brand priorities and provide guidance on advertising spend splits by channel and or retailer.
Own, develop and execute (in concert with digital channel owners) brand specific digital marketing programs, activation plans and media to help meet sales objectives (across multiple brands and/or multiple customers). Nurture agency relationships as an extension of Newell’s team.
Partner with analytics/agency/finance to continuously improve rigor around testing and KPI prioritization.
Qualifications:
5+ years
of marketing experience (digital marketing, advertising, brand management or channel management)
Highly analytical with hands-on skills using data and research to drive decisions
Experience translating brand missions into actionable marketing recommendations.
Experience with agency marketing model and numerous stakeholders
Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
Exceptional time management skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities.
Take initiative & has a passion for winning as a team
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
to view the “EEO is the Law” poster and additional EEO information.Click here
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