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Senior Marketing Manager

1 month ago

Hoboken, United States Electric Picks Jewelry Full time

Electric Picks, a Hoboken NJ hyper-growth organization, is changing the narrative on fashion jewelry by offering a lifetime guarantee, launching innovative collaborations with top influencers and focusing on thoughtful creative branding. We are looking for a jewelry and fashion lover to add to our passionate small team who wants a career with immense growth potential. Our goal is to love showing up for work every single day (seriously), to work hard and have fun while doing it.


The ideal candidate will be responsible for both creating and executing our marketing strategy. You will lead our marketing campaigns and evaluate overall marketing performance metrics.  We’re looking for someone with strong analytical skills and bold ideas to bring forward creative and disruptive thinking through breakthrough marketing strategies and ideas. You should also have exceptional project management skills.


Key Responsibilities:


  • Champion the brand’s identity and messaging across all major touchpoints including digital and social, in-store merchandising, packaging, and events.
  • Ideate, develop and execute 360-degree marketing campaigns including brand awareness (PR, Content, Organic Social, Influencer) and retention (Email, SMS) for product launches, collaborations, and core product 
  • Own and manage the annual brand road map, brand strategy and marketing calendar, working closely with the team on timeline coordination and alignment 
  • Lead, shape, and inspire content creation & storytelling including creative direction, design, writing and experiential
  • Manage social media strategy, influencer marketing, brand partnerships and events
  • Oversee strategic brand partnerships
  • Build strong cross-functional relationships to ensure all teams are working in unison to activate the go-to-market strategy
  • Analyze and assess marketing performance by channel through KPI reporting; prepare analytics-based insights and findings, takeaways, and recommendations
  • Grow, lead, and develop the marketing team including but not limited to Marketing, PR, Influencer and Social Media
  • Be the category expert with deep and broad knowledge of consumer insights, competitive landscape, and emergent trends. Maintain current and active knowledge of all innovation and launch performance for brand and competitors.
  • Analyze consumer and category research, competitive marketplace dynamics, consumption data and media trends to create strategic marketing support plans
  • Oversee PR and social initiatives to increase media share, brand and community engagement
  • Oversee briefs and statuses with cross-functional teams to ensure alignment, best-in-class execution, and adherence to deliverables.
  • Identify partnerships and manage integrated marketing campaigns that align with brand vision.


Our Ideal Candidate: 


  • You’re someone who is idea and campaign-obsessed and loves to execute
  • Incredibly strong project management skills
  • The ability to manage and implement new platforms or strategies from conception to completion
  • 5+ years’ experience in management and consumer brand marketing
  • Excellent creative, communication and copywriting skills 
  • Skilled in managing social-driven campaigns 
  • Ability to be a source of inspiration and energy for the team around you
  • Displays a deep understanding of branding
  • Excellent storytelling skills
  • Strong analytical skills and boldness to bring forward creative and disruptive thinking through breakthrough marketing strategies and ideas.
  • A strong background in direct to consumer products is ideal, though not required
  • Experience developing multifaceted brand campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition.
  • Desire to work in an entrepreneurial environment

  • It would be beneficial to have a background in the following platforms: Klayvio, Attentive, Yotpo (or a similar loyalty program), and Shopify.


Position Overview:


  • Full-Time Position: Mon-Fri 9AM-530PM
  • On-site in our Hoboken, NJ studio 4 days, 1 day remote


ABOUT US: 


Born out of a dream (literally) and an idea, Founder MJ Carlson started Electric Picks in her NYC apartment. Celebrating our 13 year anniversary this year, we’ve grown to a team of 18. We love jewelry but we’re more than just another chain company. We value positivity, teamwork, thoughtfulness, and creativity.


We've been featured in Forbes, Vogue, Elle, The NY Post, People, Cosmopolitan, and InStyle, among many other media outlets. We currently retail with Revolve, Nordstrom, Free People, Anthropologie, Holt Renfrew and approximately 250 specialty boutiques.